#commerceintelligence

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.  

The major challenge faced by brands is scaling, covering multiple platforms and categories. This requires a solution such as mFilterIt that covers more than 150 platforms globally with all pin-codes.  

Brands aiming for success need to look beyond traditional ways, integrated multi-platform intelligence is needed. Competition is fierce, digital intelligence is the key to unlock brand success across platforms.  

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape. With the expansion of new categories that cater to shoppers’ last-minute needs, quick commerce platforms are expanding their horizons. There is a need to measure and monitor stock availability performance across platforms and geographies. Customer loyalty is affected by availability issues as the industry figures suggest that 20-30% of customers may switch to competitors permanently after encountering product unavailability. Also, Tier 2 and 3 cities may face upto 20% more disruptions due to logistical challenges caused by lack of accurate and high-quality availability metrics. 

Let’s dive deeper and assess the core issues that brands face on ecommerce and quick commerce platforms. It is important that digital first customer-facing product-oriented brands today understand that reducing out-of-stock occurrences can lead to a lift of revenue by 5-8% with real-time business intelligence and insights.  

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

The most obvious trend during the festive season is a massive surge in traffic on online shopping platforms, brand website ads, and social media but the challenge lies in identifying the genuine traffic converting interest into business and optimizing performance to reach the desired goals. Here are some major challenges for brands during festive season.  

Boosting Your Ad Campaign Performance 

Advertising peaks during the festive season or mega events like black Friday. But is it reaching a genuine audience? Or is your digital ad spending getting wasted? About 15-20% of ad spends go waste to bots (GIVT & SIVT) 

Ad Traffic Validation and Fraud prevention for branding and performance campaign: Ensuring the traffic coming to the site is legitimate and not fraudulent is critical for both branding and performance campaigns. This involves detecting and preventing click fraud, impression fraud, and other deceptive practices that can waste Ad spend. 

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

The availability monitoring should not be limited, it should be a more granular update such as on certain pin codes where is your product available? Where they stand vs competition? On which platform brand need to stock it up?  For instance, a shopper looking for a specific product of the brand might search on multiple platforms as well.