#digital2020

Faynor's Tale Series Chapter1- #11: Mysterious Monster. "What is this?!" That's the only description I could muster hahahah Anyways, check out my ig page if you want ~

Traduction d'une partie du résumé :

"Nos nouveaux rapports Digital 2020 - publiés en partenariat avec We Are Social et Hootsuite - montrent que les médias numériques, mobiles et sociaux sont devenus un élément indispensable de la vie quotidienne des gens partout dans le monde.

Plus de 4,5 milliards de personnes utilisent Internet au début de 2020, tandis que les utilisateurs de médias sociaux ont dépassé la barre des 3,8 milliards. Près de 60 % de la population mondiale est déjà en ligne, et les dernières tendances suggèrent que plus de la moitié de la population mondiale totale utilisera les médias sociaux d'ici le milieu de l'année.

Il reste cependant d'importants défis à relever et il reste du travail à faire pour garantir que chacun, partout dans le monde, ait un accès juste et équitable à une connectivité numérique qui changera sa vie." - source

> Rapport général : https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535

There is no doubt that digital advertising is one of the most successful areas to have adopted artificial intelligence. It is used across platforms like Facebook, Google and Instagram in order to provide the best possible experience. These platforms analyze users' information, including gender, age, interests, demographics, and other aspects to show them the most relevant advertisements, improving the performance of digital ads.

 The role of Artificial Intelligence in digital marketing is humongous at this time now. All digital marketing operations are now affected by AI-powered tools. From startups to large firms, all are opting for AI-powered digital marketing tools to enhance campaign planning & decision making, this is how AI is changing digital marketing all together.

 How is Artificial Intelligence useful to marketing?

AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. One such application of artificial intelligence in marketing is Amazon that uses AI to recommend products based on their previous purchases, views and searches. These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects, this is the impact of artificial intelligence on digital marketing.

 How Artificial Intelligence affects digital marketing:

AI has a deeper understanding and analysis of data and input AI is taking over the human role in identifying marketing trends. Marketers and brands are incorporating Machine Learning and Artificial Intelligence to save time and resources.

 ·       Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers and also improve user experience to provide the audience what they actually need.

·       More Effective Marketing:  With AI’s data-driven analysis you can now create a more effective marketing strategy for your business.

·       Increase Productivity: Using AI, you can automate a number of repetitive tasks. This can help you increase productivity. Joe McKendrick of Forbes says that “more than half of decision makers (51%) admits that cost reduction is the area where AI is delivering first.” AI is simultaneously helping businesses drive revenue and save money.

·       Increase ROI (Return on Investment): AI empowers decision-making and also helps you create better-performing content. Implementing AI in digital marketing strategies will help you reach out to the right audience.

  Applications of Artificial Intelligence in Digital Marketing:

Earlier Digital Marketers were reluctant about the usage of AI in Digital Marketing but with the growth of AI and its results, AI has proved that it is and will bring dynamic changes in the marketing world and much of the ambiguity has been dissolved.

 ·       Generating Content – Yes! Machines can now create content from scratch based on data fed to them. These can be very helpful in saving time and resources. AI can write reports and news based on data and information. Automated Journalism is now used by many leading news giants like BBC news, The New York Times, Washington Posts and more. Also, Facebook uses AI to remove fake news.

·       Product Recommendation and Content Curation- Not just creating content but helping recommending products and services based on the user’s search, interest and behavior. Artificial intelligence can rightfully understand the behavior of the targeted audience and what is better than finding the right products or services that you are already looking at.

·       Use of AI Chatbots – We are aware of automated responses used by businesses to solve customer queries and also used in data collection, keeping the audience updated about products and services. They can serve clients 24/7 and retain their data for future use. Also, the applications of chatbots are huge and the amalgamation of Chatbots with Artificial Intelligence and Machine is the new game changer.

·       Web Design- Without the help of a programmer or a designer, you can still have your website through the use of Grid, that uses Artificial Intelligence to do the work for you based on the information provided like images, text, calls-to-action, etc. they can make the website look professional in much less time and at affordable price.

·       Predictive Analysis- Artificial Intelligence uses data to make probable future projections. Predictive analysis is just the use of data, statistical algorithms, and machine learning.

·       Digital Advertising- Digital Advertising is widely using Artificial Intelligence to ensure maximum success, it is being used across platforms like Facebook, Google, Instagram to provide the best possible experience. Analyzing user information like gender, age, interest, and other aspects to show them relevant ads. With the help of AI technology, marketers can spot micro trends and even predict trends. They can then make strategic decisions as a result; brands can reduce digital advertising waste and ensure that their spend delivers the best possible results.

·       Online Searches- The way of searching content has changed and marketers will need to create and change content accordingly. New innovations include Voice Search and Google’s algorithm and other AI advances. Other innovations include Amazon Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home where they can perform searches just by voice command or pressing a button.

·       Email Marketing- Brands are customizing emails to reach their target audience with the power of AI. They can now personalize content based on customer behavior and preferences.