Skillshare, Premium Membership Onboarding
After paying for premium membership, the customer gets to pick topics s/he’s  interested in (I didn’t get to take the screenshot for this). Afterward:Â
“bookmark” / save classes the person is interested in. it requires 5 before the Continue button is activated, but because they have quite a number of classes already, together with infinite scroll on the page, it’s very easy to lose track of how many have been picked and the customer can easily end up saving a lot of classes for later.
because it has low commitment (none at all!), the customer can pick as much as s/he wants. this makes it easier for the first-time premium user to pick a class when he/she is ready to start learning because she already has narrowed down some of her choices. this step is also a good way to make the new customer become a more familiar with what Skillshare has to offer (like a soft dive)
next step is inviting other users. they effectively increased the customer’s motivation to get extra months (as the incentive) on his/her account because s/he has seen JUST how many classes they offer. now they know that however much they paid probably isn’t enough time to cover the classes they want to take, and they have nothing to lose getting an extra month free if a friend signs up.Â
after completing on boarding, the customer is redirected to the dashboard, and they have a nifty chat popup at the lower right corner. it’s an extra nudge if s/he still feels lost or overwhelmed. but it’s optional and does not prevent anyone from picking up any class from here.
