#design3

Prototype Version 3

Information Architecture, Wireframe and User flow

After the usability test, the IA hadn’t changed much, as I found that participants did not have a problem with the architecture of the app. Most of the issues lied in details of the tasks. There are only a few changes with the user flow of the application, with the items in 100% opacity are the ones that I am focusing to change.

I focused on:

The Adding entry flow

Adding a new feature: collage

Adding more features on the statistics page

Showing the personalisation feature

Fun with Dairy!

To make a connection between the name of the app and the physical world, I used milk and yoghurt as medium to write “Dairy.” It was quite challenging, especially because milk is very hard to write with (using a bamboo stick as the brush!) and yoghurt was hard to also write with. However, I was really determined to get it to work, and I also created some textures with the milk and yoghurt, in hopes of me using the textures in the app to give a more tactile feeling.

design 3 / project 2 - Brandtopias phase2 //Future Exchanges: Experiments In Material

The two proposed components are designed to accommodate the company’s philosophy of getting personal and closing the distance between them and the customers, while maintaining an appearance of a technology company of expanding reach around the world in the OTA business. 

The Portable Globe is created to inject a little dose of travel into your everyday life, a component that can change your boring routine into an exciting experience to remind you not to lose yourself in work. 

The travelling stones sit on a slightly different concept with the goal being to let people explore the world as well as the limits of Priceline Group’s services. Your actual movement translates into an exploration of the earth, literally jumping to unknown places who knows you might love to visit.

The main purpose of these two components is to encourage people to use the company’s services, through introducing what they can offer in a unique way and giving them a reason to want to use the service. It is a matter of how to stand out from the millions of competitors out there in the market of nine travel.

Design III Phase II: Future Exchange

Experiment in Materials for Business