#design methods

On the one hand, there are three dimensions of a given job (horizontal in the diagram above) 

Functional job – the actions a person takes or the task at hand 

Emotional job –how people feel while completing a job 

Social job – Aspects of a social job reflect how someone is perceive by others 

Typically, a JTBD is expressed in terms of its functional job. Because of this some people have the misconception that JTBD is the same as task analysis. (See my recent post for more misconceptions about JTBD). 

 The context of the job is also part of the model. This includes three elements (vertical in the diagram above):

Situation – the circumstances of a job 

Motivation – the trigger that led to action, often a problem or challenge to overcome 

Desired outcome – the expected result, by which a person will measure success

★ Design Critique — The Booking way

It’s Thursday afternoon. For two hours, a group of designers from different teams at Booking.com get together in one of the meeting rooms in our Amsterdam office, furrow their brows, and drink phenomenal amounts of coffee. The meeting’s purpose? To run a critical exploration of a presented design coming from one or two of our designers, discussing their work rigorously to explore what works, and what might be improved.

By Richard Rio Omolo on Booking.design

★ Tactical Design Critique

One format we use at Medium to critique and improve our design output is called Tactical Design Critique (TDC). We found our TDC meetings to be both useful and fun, and wanted to share this approach with you.

By Marcin Wichary on Medium

What if we viewed our strategy development as a service design? #servicedesign #strategy

What if we viewed our strategy as a vehicle for shaping our services rather than the other way around? By looking at a strategy as more than a plan, but as a service design we can better align what we want with what we do. We begin this look by considering what kind of questions we can ask to get us going. A strategy is a plan coupled with action. A good strategy is one that facilitates actions…

Creative and Flexible Methods Small Businesses Use to Survive the Pandemic

Coming with no advance warning, the COVID-19 pandemic truly turned the world of business upside down. While most businesses were obliged to temporarily shut down their operations, others unfortunately never had the means and the opportunity to reopen once again. Those who did manage to stay afloat, however, encouraged a great deal of inspiration among other companies thanks to their ability to…

Designing for Awful: A method for doing better by creating the worst #designmethods #design #designthinking #creativity

One of the most profound, fun, and engaging techniques for creating an attractive service or product design is oddly focused on the exact opposite: Designing for Awful. How to use this This strategy is as simple as it is effective. When workshopping ideas allot some time to have participants develop ideas and designs for the worst possible version of the thing they are designing. This is a…

A Quick Introduction To Design Thinking

Tim Brown, Executive Chair of IDEO, defined design thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Therefore, desirability, feasibility, and viability are balanced to solve critical problems.

Origin of the term design thinking

While…