#davide boscacci

Coca Cola Invisible Bottle Isn't There - just a logo, the "Feel it" text and a red background and the rest is left to the imagination @CocaCola @CocaColaIT @PublicisItaly

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The…

Jeep Animals when Nature is Unpredictable - print ads @LeoBurnett @JeepItalia

One of the Jeep’s main features is the Forward Collision Warning. A sensor that reveals if the car is getting closer too fast to another vehicle or if there’s a long obstacle on its path, warning the driver so that he can avoid impact. The Jeep Animals cmpaign by Leo Burnett Turin was developed on the idea that, thanks to the Forward Collision Warning, Jeep is always ready to face the…