#b612 studio

Coca Cola Invisible Bottle Isn't There - just a logo, the "Feel it" text and a red background and the rest is left to the imagination @CocaCola @CocaColaIT @PublicisItaly

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The…