#topic data

Zavy, the first social and digital listening platform to be developed in New Zealand, has today announced its agreement with DataSift that will provide direct access to aggregated and anonymous Facebook topic data from the world’s largest social platform.

Via the partnership, Zavy will be able to access previously unavailable aggregated and anonymised Facebook topic data from 1.59 billion active Facebook members. This allows a full picture of consumers in a social environment to be built across any brand, campaign, topic, event, or industry, in a privacy-safe way.

Insights are available to clients through Zavy’s engaging, information design-led online platform, enabling them to understand their brand’s performance in a digital world, improve campaigns and build relevant strategies for growth in a fast-changing digital environment.

Head of Zavy Development, Antony Ede, said the partnership was a game-changer for the industry:

“Social media listening continues to grow globally as businesses and brands see the potential to gain insight into customer behaviour. Zavy’s relationship with DataSift means for the first time we’re able to build a complete picture of how customers see brands.”

“Rich insights can be drawn from what Facebook members are sharing and engaging with on the platform beyond official brand pages. We know that around 95 percent of all brand-related activity happens on people’s private Facebook pages, so the potential from the discovery of this data is really exciting and opens up a world of opportunity for businesses and brands,” he said.

Through the partnership, Facebook topic data is aggregated, anonymised and analysed by demographic profile of users across 60 attributes to deliver rich insights into human behaviour and brand performance.

DataSift CEO, Tim Barker, said "DataSift’s goal is to give companies worldwide the ability to gain intelligence and real business value from the wealth of data now available to them.”  

“With Facebook topic data, companies can gain a greater understanding of what audiences are sharing and engaging around on the world’s largest social platform in a privacy-safe way. I’m delighted that the Zavy team is partnering with us to offer its customers a more in-depth understanding of their target audiences.”

In recent news on Adweek.com, there has been a huge development in software that allows marketers to delve deeper into consumer social media posts. With this tool, marketers can now analyze posts to contrive topic data & insights that relates to brands, competitors, audience engagement, and anything that can be useful to a marketer from the whole Facebook network. Of course, the consumers identity will be private, but the content, geolocation, # of shares and likes from the post will be open to analytical purposes. 

With the enlightenment of these tool, I decided to go to the DataSift website, to learn more about the software. 

Amongst the info and the explanations, the first thing I noticed was their encourage trial tactic to get my information for a free ebook, Busting Brand Myths With Facebook Topic Data, and I decided to opt in.

The book consists of 10 real life examples how the topic data helped steer their social media campaign to reach higher engagement, increase video completions, discover audience personas, and much more. 

Here is one of the case studies done by DataSift to showcase the capabilities of the software --