#data processing experts

Are perennially plummeting circulations/subscriptions giving you a though time? Is the emergence of new set of content aggregators posing a challenge for your publication? Have you figured out how to address the short-attention span of Gen-Y readers? – These are some of the blazing issues affecting publication industry, and believe it or not, they are the tip of the ice-berg!

For years, publication industry was considered to be a non-competitive domain. However, now things have changed drastically. The publication industry, be it traditional newspapers or new-age e-magazines, is now greatly relying on data processing.

Fierce competition and rapidly changing technological landscape has presented a new set of challenges for publication industry. Data-driven decision-making has become the key to success for publishers and that’s precisely why, publication houses are rapidly embracing data processing and analytics. Professional data scientists process and simplify fragmented & incoherent information collected from various random sources, making it more organized and coherent. Analysis of this data helps in creating insightful and actionable predictive models for better decision-making.

How data analytics services can turn the tables?

Data processing professionals examine the raw information thoroughly and convert it into useful insights. They do this by capturing & crunching the massive data to extract and segregate effective information, giving you a clear perspective for better decision-making.

To get a better understanding, let us see an example. Circulation of your magazine is dropping drastically. Now, you want to look into various aspects that led to plummeted circulations and devise a strategy to boost up your sales.

• You gather relevant data from various platforms, but is it enough?

• Does this data give you a 360 degree view?

Certainly not, as the data that you gathered might be unorganized and extremely incoherent, resulting into a very vague picture. This definitely leads your business nowhere and affects your decision-making!

Instead of relying on raw data that you gathered, partner with a data processing company. Data processing experts process the very basic and incoherent information, to make it easy to understand and derive sufficient business insights out of it.

The data presented to you after processing is in easy-to-comprehend formats like charts or tables, thus providing you with a clear perspective about the readers’ preference or current market trends that are affecting your circulation. With this knowledge, you can take effective steps and give a thrust to your reducing circulations.

Moreover, when data is processed and analyzed, you can gain considerable insight into your market segment and predict the future trends to leverage your business growth.

Also, you can easily identify your target audience, addressing their unique preferences. This way you can retain your existing and loyal audience/readers. Data processing does not simply help you stay strong in the competition; it even helps you to expand your business. You can also easily catch the nerve of readers, belonging to a particular region and thus design effective content strategies. Tracking region wise trends helps you create a strong presence amongst your readers.

Data processing and analytics make a publication stay strong amid cut-throat competition with insightful data like readers’ preferences and current trends.

Having entered into an information driven era; industrial dynamics have undergone a tremendous change – There is no place for any sort of irrelevant, erroneous and unstructured set of information. It will take your organization to rock-bottom, making it difficult to keep pace with extremely competitive global market scenarios.

Several industries, therefore, realizing the significance of relevant and structured information; are getting professional data processing experts on board to help their organizations deal with the cumbersome and daunting task of data management.

In fact media and publishing houses, where information, pours in literally, are the ones who have benefited and can benefit further-immensely with dedicated data processing specialists. Media houses have flourished with all their might while dealing with an ocean of data which needs to be processed, then structured and represented in the most compelling and comprehensive manner. Past few years have been quite eventful for media and publishing houses, though they have been growing with leaps and bounds, and now with the advent of internet – it has reached all-time high in its growth graph.

Tons of data pouring in daily from several resources and getting it in order and in a comprehensive information format, thus has become a pressing issue for every media house these days. And therefore, hiring data processing experts to accomplish this tiresome and time-consuming task in the most effective and quickest manner is a widely preferred option!

Data Processing for Media and Publishing Industry – Why and How?

Media houses, particular the ones who are into print media, usually have a massive stock of articles and news items. They mandatorily have to maintain an archive which again is a daunting job. Data processing in form of data conversion, therefore; becomes all the more important. But not to forget that data processing of any form need a lot of professional skills and technical knowledge, which only data processing specialists can handle effectively and efficiently.

• These data processing specialists are equipped with right manpower and technologies to get paper-bound data converted into electronic formats like HTML, XML, PDF, ePub, Word, Excel, etc. The second benefit is that they do not compel you to shell out exorbitant amounts, as they are extremely affordable and time-saving. Your archives become more streamlined and easy to retrieve, allowing you to focus more on your core competencies.

• Media and publishing houses are flooded with a lot of paper-bound data in form of images and write-ups, which need to be converted into electronic format for archival purposes and also due to the reason that nearly all newspapers and magazines today have their online versions. It is noteworthy that data processing also deals with image conversion, where hard copies of images are converted into various electronic formats, compatible to several browsers.

• As we mentioned, media and publishing industry is very dynamic, where any event becomes breaking news. The new information keeps flowing in rapidly and this data is usually in unstructured, un-even and non-comprehensive form. For making comparative studies of market scenarios, or understand viewer’s/reader’s preferences or simply archive each set of data coming day in and out, you cannot afford to have a raw database. Instead it should be the one which is properly structured to understand the gist. Data processing specialist processes this raw data by first collecting it from various sources – right from internet to hard-copies. Then they process it, analyze it and put it in appropriate or required formats (excel, word, graphs, table, etc.), All this to give a structure and shape to the by and large uneven and raw set of information.

Don’t you think that such processed information, will halve your burden, empowers you to get hold of information in a snap and then carry on with your core activities in effortless yet productive manner.

In this information-obsessed age, a well-maintained and uniformly structured information cache plays a vital role. If you belong to the world of media and publishing, and even if you don’t, data processing services can become a boon for that heap of data that needs to be put in its right place!