In this business, you can’t count on anything having longevity. To avoid new services that are likely to get shut down within a few years, you’d have to avoid every new tech product. Products and services lasting more than a few years are the exception, not the rule.
And unfortunately for users, Google doesn’t owe anyone a “conversation” about what they do with their products. Companies can do whatever they want. They could shut down Gmail tomorrow if it made business sense. There wouldn’t be a conversation.
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Proprietary monocultures are so harmful because they hinder or prevent you from moving away.
This is why it’s so important to keep as much of your data as possible in the most common, widespread, open-if-possible formats, in local files that you can move, copy, and back up yourself.3 And if you care about developing a long-lasting online audience or presence, you’re best served by owning your identity as much as possible.
Investing too heavily in someone else’s proprietary system for too long rarely ends gracefully, but when it bites us, we have nobody to blame but ourselves.