#daniel siim

Brand Identity for God by Daniel Siim

“What would a visual identity for God look like today? This project is based on Genesis 1:1 "In the beginning God created the heavens and the earth." Big corporations like Apple, Nike and Facebook are idolized worldwide. Presence in those and every other major company is the registered trademark symbol; a visual "omnipresence". By translating this symbol into a logo, God would be able to trademark and visually reclaim everything between the heavens and the earth, from natural wonders to natural disasters.”

Daniel Siim is a Copenhagen-based graphic designer and a MA graduate from The Royal Danish Academy of Arts. His practice approach a wide scale of graphic design with a focus on printed matter, from small press to major publishing.

The redesign of the prodigious novel Star Maker, by William Olaf Stapledon, first published in 1937, serves as an experiment on highlighting the qualities of a book's physical existence, some of which cannot be accommodated by an e-book.

In many studies people understand and remember what they read on paper better than what they read on screens. The thickness of read and unread pages helps to form a coherent mental map of the text providing a much firmer sense of place than a progress bar. Paper and ink reflect ambient light. Computers and tablets emit light, which may tire eyes and tax concentration. This project is a comprehensive study of paper material, text layout and physical size. The book features various paper goods and weights along with a bookcase containing 16 A5-sized artworks representing a visual interpretation of each chapter, and a square-sized constellation map of the books content.

Daniel Siim