In my exploration of visual research, it became apparent that many animations, campaigns, and informative videos acknowledge people's phone addiction but become useless in guiding them toward change or the acquisition of new habits. Often, these projects simply present information without providing steps that can make change. For individuals already feeling guilty over excessive phone use, it's crucial to recognise that phone addiction can be linked to avoiding difficult emotions, challenging life situations, and loneliness. A more gentle approach is needed to encourage users to embrace a fuller life.

This app project is designed to assist individuals in building new habits and reducing screen time. I found some valuable insights in the statistics and survey that might potentially help us.

Key findings:

Users are conscious of their phone usage and express a desire to spend less time on it

Their primary focus is on productivity and self-care

There is a preference for real-life rewards as motivation

Users are interested in cultivating new habits to break free from established patterns

These findings can serve as a foundation for developing our project and building a healthier relationship with technology.

After our group discussion, I delved deeper into this topic, documenting my thoughts and incorporating professional views and suggestions. Upon reading an article, I realised that online users need more serious information and clear solutions for this issue. Our society tends to prefer easily accessible information, and to address this, delivering content in a straightforward and understandable manner is crucial.

In my opinion, creating an informative campaign or video would be the most effective solution. Without proper information, apps and other tools won't be adopted by internet users addicted to their devices. In fact, such attempts may frustrate and annoy them when notifications indicate their time has run out.

21 grams - reduce the amount of time gen Z spends on their phones and encourage them to change their habits

adobe - engage gen Z in adobe express and photoshop

airbnb - connect people through airbnb services or create a new one by reducing loneliness

bumble - celebrate 10 year anniversary

Coca Cola - make Coca Cola appeal to gen z

giffgaff - make people associate refurbished phones with giffgaff

google - explore a poem through the use of type

imax - make a rebrand for new imax services

D&AD Workshop - Coca Cola (LO4)

D&AD Research 

I was researching how to draw monsters and came across the Monster Project, which invited artists to redraw children's drawings. I was very interested to see how the creatives refine the storylines of these drawings and how they fill in the blank spaces with fun and purposeful details.

LEGO 

IKEA 

Another sustainable brand I looked at was Ikea.