User Persona
To make our designs more audience focused, we decided to create user personas to allow us to refer back to throughout the project. We decided to create two very different personas to cover our full target audience.
I started by using the website Thispersondoesnotexist to create two photos to visualise our personas. As a group we then came up with the names and chose locations that are seen as rough, or low income.
Tamara and I then started to think about the preferences of our audience and what brands they may like. This will help to inform our visuals and colour palette. We also decided to lay out what their main goals were as when consider this we realised that some might have different goals to others.














