#specialistpractice

To make our designs more audience focused, we decided to create user personas to allow us to refer back to throughout the project. We decided to create two very different personas to cover our full target audience.

I started by using the website Thispersondoesnotexist to create two photos to visualise our personas. As a group we then came up with the names and chose locations that are seen as rough, or low income.

details about pets from tamara:

Dog - knite names Kole.

Owl - Cleric named Mari.

Cat - Default characted names Sir Silv.

Main Points from character creation:

Companion starts as Sir Silv, but by completing task and defeating bosses the player can unlock new animals and props. This allows the animals to be personalised to each player as they play the game.

Each prop has different characteristics. For example: the Wand gives the pet a magic boost and gives a 20% chance of shielding an attack. Whereas the staff increases agility and unlocks elemental spells.

The companion is the main point of interaction with the outside world. By working with their companion, the player will be able to scavenge for new objects in the real world and craft new objects.

Type for presentation:

Working with your companion, you will be able to scavenge for new objects in the real world. This will allow you to unlock new items by crafting and brewing magical potions. The objects will increase your companions strength and gives them new abilities, allowing you to tackle tougher monsters.

Our main focus was to generate ideas for icks that are diverse and represent icks that people get in different settings, as well as experiences that different communities undergo.

Examples:

She didn't move in with me after 24 hours. I can't believe I didn't get the ick

He still wears a face mask. ...

He got me roses ...

They took me to the cinema on our first date ...

She didn't hold the door for me ...

They didn't look at memes I sent them

I have been on delivered for 5 minutes ...

He slept with his socks on, I can't ...

He tripped over ...

She choked on water ...

He has moustache ...

After discussing options for the actual text of our copy-led campaigns and considering the visual feel of 10 years, we decided to manipulate the icon.

I am a lot more pleased with these designs than with the ones that have big text on the images. These developments seem more visually striking. They link all of our ideas through both the visuals and text.

Group feedback on these:

they work really well as a pair, however need to be more strong on their own

the brief is looking for a copy led campaign and currently the images with illustrations are more striking than the text

need to work more on typography and hierarchy

we have a theme 'I can't believe I didn't get the ick', so should separate that from the main text

I looked for stock imagery of where people connect (click) and added a little illustration to visualise the clicking sound.

Then added the logo with our tagline. I thought that these could go well with posters that talk about icks that people didn't get on bumble.

I conducted research on out-of-home advertising to refresh my understanding of key aspects in promoting a product or service to an audience. One standout observation was that the most successful and memorable ads are those that engage with the audience, inspiring them to interact or share images on social media. An example of this is the Dracula ad that transforms into a scary shadow at sunset.

This insight led me to consider the importance of identifying where Gen Z spends most of their time and what visual elements would capture their attention. As a result, we are exploring the idea of advertising our concept in locations where Gen Z frequently waits for public transport, such as using Adshels or wall posters in metro stations.

Additionally, we brainstormed the idea of designing stickers placed in areas where a person might give an 'ick.' One concept involved placing a sticker on stairs with the message 'don't trip over, you might give an ick.' However, upon reflection, we realised this idea could be interpreted as an insult and lacks a clear connection to our main messages about dating, clicking with people, or celebrating a 10-year anniversary. We are considering alternative ideas that not only stand out but also effectively communicate the core messages of our campaign.

I proposed incorporating a visual element/icon representing the sound of clicking to connect all the stories about people clicking with each other. The idea is to use illustrations in a series of images to visualise situations where people click, utilising the thick 3 lines from Bumble's icon. I added a glow effect to demonstrate the spread of connection and movement.

While the visual concept is engaging, I noticed that the text on the right side of the image needs improvement as it doesn't align well with the intended meaning of the copy. To address this, refining the text to better complement the visual concept is crucial.