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Additional Strategies
Plan
Stage 1 Release of the advertisement in specific locations around Birmingham according to the target audience.
Stage 2 Introduction of social media with twitter and instagram. Use the hashtag to have your say on the interactive display.
Stage 3 Live feeds of the advertisements are shown on facebook live, with the possibility of using the hashtag in the comment section to change the advertisement there and then.
Stage 4 Release of additional campaigns of leaflets drops to agencies and lunchtime venues. Applying the live advertisements to the digital petrol station screens.
Stage 5 Final stage of this advertisement is print. Averaging weeks data and create static prints that can be put on the way to work and on petrol pumps. And other smaller locations.
#CTW
This advertisement is all about appealing to the consumer and interacting with not only live data but also them personally.
Another stage of this advertisement is a trending hashtag to interact live with the advertisements.
The Idea - Every morning people can hashtag #CTWMoreTime followed by a statements like “I want more time to pick that perfect outfit!” These will then be picked and then imputed on the advertisements for that morning.
This is available on twitter, facebook live video and instagram.
Additional Campaigns
Poster/Leaflets As the target audience are commuters, leaflet handed out within the city at lunch time by food venues. Would be a great way to attract our target audience. Also sending them into work places with the scheme as an information leaflet.
Petrol Stations In rush hour petrol stations are always busy. This is a great way for little advertising. Showing that even filling up is time taken away from getting to work faster.
Facebook Live
Posting current week averages for shocking statists, that can be retweeted and liked on twitter, facebook & Instagram.
Even in the morning, cycle to work social media accounts could go live. And show the simple illustration increasing. this would give you a bigger audience as people who might of just sat down at their desk with there cup of coffee or tea and just sit on facebook for a few minutes.
Illustration freelance problem
Above are just screenshots showing the problem I had to find a vector illustrator to collaborate with. I made a brief pack, a one page brief and networked. I spoke endless with illustration tutors and basically got nowhere in the end
Quick Summary of what happend:
I posted on fb groups, emailed tutors, spoke to tutors and asked students personally around the department on different days.
I found a guy who did abstract illustrations, he wanted the brief. So I gave it to him, but it wasn't what I was looking for.
I spoke with a tutor who told me to ask, Becky who was in charge of masters.
I messaged and got a name from her.
I researched her, then message the girl she told me and she was to swamped with work. And wasn't my style :/
**Two weeks before my deadline** got another name, but too late
Made the illustrations myself as I can do vector art, but not to exert standard.
Overall this process has been stressful, full of lots emails and it wasn't like I didn't give it enough time. This all took over two months. I have got key contacts from this experience that will really help in the future.
Final Animations
all poster have been animated
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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The brief
Apart of me finding an illustrator, i condensed my big brief pack to one page. This took some time to do as I have never done this before. I researched and found all the key areas you should cover. Mine is a bit more friendly and informal than other brief. I did this as I wanted the person to feel not intimidated to contact, as I wasn't going to be paying them.
Giff that was compare to fluid animation... Eventually went with a fluid design, so it didn't take your eye of the importance of the message.
Brilliant Billboards
As I am currently doing a few briefs for advertising this year. I have come across some mad ads. I came across this ad looking for films talking about the advertisements, so was quite lucky really. This webpage was great for inspiration, it opens your mind up. Maybe you insight is strong enough to let it just shine through. Minimalistic approach shall we call it? McDonalds called this one of their typography pieces, obviously to advertise their salads.
https://www.canva.com/learn/billboard-advertising/
