#cthinking

Additional Strategies

Plan

Stage 1 Release of the advertisement in specific locations around Birmingham according to the target audience.

Stage 2 Introduction of social media with twitter and instagram. Use the hashtag to have your say on the interactive display.

Stage 3 Live feeds of the advertisements are shown on facebook live, with the possibility of using the hashtag in the comment section to change the advertisement there and then.

Stage 4 Release of additional campaigns of leaflets drops to agencies and lunchtime venues. Applying the live advertisements to the digital petrol station screens.

Stage 5 Final stage of this advertisement is print. Averaging weeks data and create static prints that can be put on the way to work and on petrol pumps. And other smaller locations.

#CTW 

This advertisement is all about appealing to the consumer and interacting with not only live data but also them personally.

Another stage of this advertisement is a trending hashtag to interact live with the advertisements.

The Idea -  Every morning people can hashtag #CTWMoreTime followed by a statements like “I want more time to pick that perfect outfit!” These will then be picked and then imputed on the advertisements for that morning.

This is available on twitter, facebook live video and instagram.

Additional Campaigns

Poster/Leaflets As the target audience are commuters, leaflet handed out within the city at lunch time by food venues. Would be a great way to attract our target audience. Also sending them into work places with the scheme as an information leaflet.

Petrol Stations In rush hour petrol stations are always busy. This is a great way for little advertising. Showing that even filling up is time taken away from getting to work faster.

Facebook Live

Posting current week averages for shocking statists, that can be retweeted and liked on twitter, facebook & Instagram.

Illustration freelance problem

Above are just screenshots showing the problem I had to find a vector illustrator to collaborate with. I made a brief pack, a one page brief and networked. I spoke endless with illustration tutors and basically got nowhere in the end

Quick Summary of what happend:

I posted on fb groups, emailed tutors, spoke to tutors and asked students personally around the department on different days.

I found a guy who did abstract illustrations, he wanted the brief. So I gave it to him, but it wasn't what I was looking for.

I spoke with a tutor who told me to ask, Becky who was in charge of masters.

I messaged and got a name from her.

I researched her, then message the girl she told me and she was to swamped with work. And wasn't my style :/

**Two weeks before my deadline** got another name, but too late

Made the illustrations myself as I can do vector art, but not to exert standard.

But the brief!

Carrying on the cycle to work scheme...

The brief states that this scheme is to “promote healthier journeys to work and reduce environmental pollution.

But my research shows that commuter currently using this scheme, don’t cycle for these reasons.

They use them for more personal reasons which are to get to work faster and to spend less money.

After researching their not so effective advertising, I have found they have based their advertising on these particular issues.

This is the main reason their advertising wasn’t effective. They wasn’t listening to the target audience.