#cupertino

Advanced Computer Technology Center, Apple headquarters, in Cupertino, California, 1987. Designed by STUDIOS.

November 2025

Las Palmas

🇺🇲 Dive into the history of the Apple III (styled as apple ///), a computer that marked an ambitious step forward for Apple Inc. Released in May 1980, the Apple III was designed to be a successor to the highly successful Apple II series, aimed at the business market.

💻 The Apple III was envisioned as a business-oriented machine that would bridge the gap between personal and professional computing. Apple sought to improve upon the Apple II's capabilities, both in terms of hardware and software, while maintaining backward compatibility. Steve Jobs, who was heavily involved in its design, emphasized aesthetics and functionality. The Apple III featured a sleek design and was intended to be more robust and reliable, with enhanced performance.

⚙️ The Apple III was powered by a 2 MHz Synertek 6502A processor, an improvement over the Apple II's 1 MHz processor. It came with 128 KB of RAM, expandable to 512 KB, which was a significant upgrade at the time. The computer featured an internal 140 KB 5.25-inch floppy disk drive. An external floppy drive could also be connected for additional storage. The Apple III supported a variety of display modes, including 24 lines of 80-column text and multiple graphics modes. It ran on Apple SOS (Sophisticated Operating System), which offered advanced features such as hierarchical file system and support for multiple users.

💡 The Apple III introduced several innovations, including a built-in clock, advanced sound capabilities, and a new keyboard design. However, it also faced significant challenges: The Apple III initially suffered from severe overheating problems due to the lack of a cooling fan. This led to hardware failures, with chips often becoming dislodged from their sockets. Early units were plagued by reliability issues, which hurt the computer’s reputation in the business market.

💔 Despite its rocky start, Apple released an improved version in 1981, known as the Apple III Plus, which addressed many of the initial issues. The Apple III ultimately did not achieve the commercial success Apple had hoped for, with only about 65,000 units sold. Nevertheless, the Apple III played a crucial role in Apple's development. The lessons learned from its challenges influenced the design and engineering of future Apple products, including the highly successful Apple Macintosh.

Apple Computer Accessories, 1982