#culturehack

“Just Don’t Look”: The Passive-Aggressive Approach to Defeating Advertising “Monsters” That Anyone Can Do

Read “Just Don’t Look” by The Simpsons on Genius

http://d38zt8ehae1tnt.cloudfront.net/swf/player.swf?v=912

The optimist inside me still sees way to lead and change this industry. The pessimist in me sees that I keep running into the same wall over and over. 

The people whose minds we need access to (to convince), aren't in the trenches. I cannot appeal to their sensibilities, their desire to change isn't "the greater good" it's selfish, inward focused and ill advised.

So I usually get frustrated and take a step back; why am I doing this? What do I want?

I look at why I want orgs to understand the difficult challenges that lie ahead. I want humanity to succeed. I want to build a world where my kids will be gainfully employed in an enjoyable position (like I am), and where they are free to be creative and build and start a family.

So I focus on them, teach them, talk to them about everything. I turn everything into a teaching moment and I delight and praise their learning and curiosity.  I tell them I am proud of them.  And then I realize they are set for anything that comes their way. Then I go back to trying to make businesses better. How do we enable a business to employee these kids that want a free life, great balance and creative and enjoyable jobs. THAT is what I'm working on.

It's time to change the way people work, and if the businesses don't catch on, our valuable time will be spent on better businesses.