#crypton media

“Sink Sailing”

Hatsune Miku: Proyect Diva F - Una Aventura Unica! (OGZ 4TH ANNIVERSARY ARTICLE)

Es Común Esperar por algo imposible?, Es Fácil esperar por algo que no es seguro que salga?

En El…

MIKU HATSUNE LOVES BACON-WRAPPED HOT DOGS

Isn't the point of the character right now is to sell cars? Aren't sales of the Toyota Corolla supposed to be pretty bad? No wonder Toyota can't show any of this on U.S. national television....

I can say that they're clearly targeting Asians with a flash mob they did at a Asian street fair and there was also a billboard advertisement in Flushing, NY (an area with a huge number of Chinese & Koreans living there). However, not ALL Asians are into the visual pop culture of Japan.

Is the idea to promote her first as a friendly virtual girl who wants to know more about American culture? Then, when the time comes, show her driving the Corolla? Why can't they do commercials like how Old Spice did? Showcase the product and show off Miku's personality at the same time.

The worst part of this campaign is that Toyota doesn't exactly explain who and/or what Miku Hatsune really is. If you visit Toyota's Miku page, there's literally no "About Miku" section or anything like that. Yeah, she's a virtual idol. But where's the history behind her? If I were a non-Miku fan, why should I care about an idol that's not real and looks too weird for me? Give me a good reason to care.