#crowdsourcing platform

If we look around ourselves, on one hand, we can find a number of companies and organizations offering a variety of job positions. And on the other, we can find a swarm of candidates with various potential looking for job chances. And not just that, it also involves a lot of time doing that. And that is where the role of a recruitment agency comes! These agencies perform the amazing job of helping candidates and companies with mutual interests and requirements meet and match with each other.

Less than a decade ago, a new phenomenon of marketing and advertising hit social media circles and rode the waves created by Facebook, Twitter and other forums. It was termedcrowdsourcing, as it relied on the general populace for content, ideas, marketing campaigns and even funding. Since then it has caught on the imagination of marketers, advertisers, event organizers and even finance companies alike. 

A decade ago, it was inconceivable that a company would ask the general crowd at large to work out its campaigns. However, that hesitation seems to be a thing of the past now as companies have started opening themselves to the idea of crowd-sourcing their marketing campaigns. In fact, there have been many brilliant marketing campaigns that have been crowd sourced and the results have been phenomenal. Here are a few examples.

A New York publication called TimesSquare.com ran contest for designing its logo via this online marketplace called DesignCrowd. It provided designed logo services by giving the crowd at large access to its design team. It is done by posting design challenges where they ask people to send in logo designs. Any person can send in his entry and the winner receives a monetary award. In this case, TimesSquare.com offered $10,000 to the winning entry and announced the winner on a smart, strategic date 12/12/12 in Times Square, a la New Year’s style. Surely, a way to choose an awesome logo and promote your organization in a single masterstroke!

Singer Jason Mraz is regarded as a crowdsourcing Guru first and a lyrical poet later, given his genius for crowdsourcing. Humor aside, Jason Mraz actually masterminded a social media crowdsourcing campaign where he asked his fans to capture a photograph epitomizing the words of his single ‘I won’t give up’ and put it up on the social media website Instagram. 

Gone are the days when marketing campaign managers were divorced with reality. Now, the mantra of success is to keep your hands on the hub of activity. The idea of contribution of the consumers as to what attracts them, is nothing less than sheer genius. After all, why wouldn’t the consumer feel flattered if the company or organization asks their opinion on what is more attractive?

Also, the organizations can find out creative ways of coming up with crowdsourcing marketing campaigns like TimesSquare.com or even the potato chip giant Frito Lays that offered $1million for the ‘perfect new recipe’ for Lays and also a chance for the winner’s photograph to be plastered on every packet of production of that recipe.

Still confused about your new marketing campaign? Just ask the social media peeps to come up with one. You would be pleasantly surprised by the results. 

Being a pioneer in blog crowdsourcing, we are thrilled to present the first-of-its-kind live blogging contest inspired by the mega-event of the year -- the 2014 FIFA World Cup in Brazil.

How exactly does this concept work?

It all started with an idea, wherein each expert blogger is assigned a FIFA World Cup team. As the teams go neck-to-neck on the field, the enthusiastic bloggers also compete against one another on the digital playground i.e. Blogmint. Each blogger is required to post a match review of their assigned team within 12 hours from the final whistle and the blog-post with the higher page-views comes out victorious.

The blogging contest will follow the same structure as that of the world cup in Brazil. Replicating the same groups in the cup competition, the bloggers will first collide in the group stages and the top two bloggers from each group shall progress to the knockout part of the event. The parameter that decides a bloggers’ progression to the advanced stages of the competition is simply the number of page-views they can garner for their posts.

A dedicated contest page on Blogmint will highlight all the relevant information related to the Blogger World Cup such as match schedules, live scores, past results and an up-to-date points table.

The journey to the finals of the Blogger World Cup is a rewarding one with the winner bagging a mega cash-prize of INR 50,000.  The runner-up and the second runner up contestants would also qualify for INR 25,000 and INR 10,000 respectively.

The 32 bloggers have been selected and the stage is set for an enthralling phenomenon.

Come and witness the live action only on Blogmint!  

“Technology is changing our lives in the way we use Social Media to connect with others, share ideas and get things done.” ‎Neville Taraporewalla, General Manager-India, Advertising & Online at Microsoft highlighted the emerging technology trends. He spoke about how Mobile devices are getting more and more smarter with better computing powers to enable connectivity for users.  He pointed out that technology is going to make the computing power of your mobiles in such a way that it is going to actually help you to get things done once you hit the “Search” button. At Microsoft, efforts are being made to allow consumers to go “from searching to doing” through their devices in the near future. Microsoft recognizes that Technology is reacting to trends and these trends are shaping the designs of devices. Starting with computers, Microsoft is working to build a family of unified devices which will have a uniform feel across platforms and easily connected on Cloud. According to an online survey of over 8000 consumers, the following trends have emerged which will influence the design of devices being developed. 1. Value me : Many consumers are open to sharing their information if they are rewarded for it. 2. Create a culture: People want to create and be involved. People want to have the freedom to play around with their devices and even reassemble it, share it and feel good about it. People wanting to do their own things with their devices. 3. Niche Network: Consumers want to be part of a network that gives access to information and allows sharing of information/expertise/teachnology 4. Age of Serendipity- People want to be inspired by a Spark! There is a feeling of urgency to do things “Right now”. Consumers wanting to do something on their own without waiting for technology. He once again stressed on Microsoft’s vision to build a family of products and devices to ensure that they are unified in design and connected by cloud, taking into consideration the wishes and feedback of consumers. He wrapped up with a short clip highlighting the message that “With a little imagination, anything is possible.” when it comes to integrating technology with making life better for people.