OOPM Creative x Assault Airbike: Crossfit Games 2016
In the CrossFit Games 2016 hosted by Reebok, athletes from all over travel to the StubHub Center and compete with for the top athletic positions. Participating in these CrossFit games do not only satisfy their desire to prove themselves over others, but the prizes are also incredibly attractive. The winner of the solo competition gets $5,000 and the winner of the group competition receives $3,000.
We were asked by OOPM Creative to set up an engaging booth for Assault Fitness to showcase their new product, the Assault AirBike. These bikes were created specifically for CrossFit athletes. Our client, Assault Fitness, is a part of LifeCORE Fitness Inc. The LifeCORE development team consisting of engineers, CrossFitters and Fitness enthusiasts spent over 2 years developing this new AirBike. Throughout those 2 years, they tried to apply feedback they received from athletes to design every Assault product. It was this determination to design the best products based on consumer’s feedback that LifeCORE Fitness was able to develop products that meet the needs of elite athletes.
In creating Assault AirBike’s 2016 booth, Fuller Street provided a 30’ x 30’ x 15’ H Truss grid with Rounded front posts, as well as downstage vertical supports and additional horizontal downstage crossbeams to support the LED wall. A 30’ wide x 20’ deep black Textilene shade was secured over the top and the Assault Fitness banners were placed on the sides of the truss. To top it off, four 60” LED Monitors were mounted inside the booth to show what the bikes can help you accomplish.
Photo credit: OOPM Creative Inc.
Thank you OOPM Creative and Assault Fitness for allowing us to work with you on this booth! We look forward to working with both of you again at the next CrossFit Games!
