#cross-media

cross-media Communication Education Roles Abroad: Your Complete Job-Seeker’s Guide If you’re⁢ serious about⁤ pursuing cross-media

Print versus Digital… An Interesting Conversation

I had the opportunity this past week to partake in a discussion hosted by the Chicago Chapter of the American Marketing Association. It was part of a Nonprofit Shared Interest Group, and there were probably about 30 of us that were in attendance. They had invited two people to speak – Kate Jacobs, the Marketing and Communication Director at Boy Scouts of America Chicago Chapter and Mark Ruthman,…

Good Ideas – It Is Where It all Begins…

One of perhaps the most interesting part of owning your own small business, and especially one that works with a variety of clients and types of jobs, is that every day is different! Who you are working with, and what it is you do for them is different, the job functions that you get involved with are constantly changing, and for sure the day to day challenges are unique. While at times I think…

Cross-Media Marketing is Important, Including Print…

  When marketing your business, it is pretty important to keep up on what is happening – changes in technology, industry trends, and any new and creative campaigns that others have used successfully. While not everything we see and hear about might be applicable to our own businesses, more often than not we can learn from others and stay current. The alternative to this of course, is to keep…

Ideas to Help Market Your Organization…

In my last post I talked about the importance of being proactive in planning out your marketing efforts for this New Year. Especially with the potential for a lackluster economy, when the typical trend is to cut back on marketing, you could have a great impact by actually increasing your efforts with some specific ideas to promote your products and services. Perhaps the most important advice to…