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Utilizing GA4 for conversion tracking and attribution
Discover how utilizing GA4 for e-commerce tracking and conversion attribution can enhance your digital marketing service. Learn more at Runtime Solutions.
Read more: https://www.runtime-solutions.com/utilizing-ga4-for-e-commerce-tracking-and-conversion-attribution/
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How Google Ads is changing with AI/ML Learning?
Traditionally, Google Ads had two major issues from advertisers: 1). that broad match is really really broad and Google wastes money on a lot of irrelevant clicks and 2). the bidding process has to be really a full-time job of one person monitoring the account, and only if you really monitor closely can you get great results. Since 2010, Google has acquired many machine learning companies that…
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Hey, guys, hanging in the top right today. It’s where you’re going to see me all day. This is #WeBuildWednesdays episode 9: what is attribution and how can I use it to better track conversions? Long title, great topic. What Is Attribution? I’m going to start by talking about what attribution is and it’s a little bit of a complicatedRead more
Hey, guys, hanging in the top right today. It’s where you’re going to see me all day. This is #WeBuildWednesdays episode 9: what is attribution and how can I use it to better track conversions? Long title, great topic.
Atlas Insights Series: Understanding the Path to Conversion
Atlas Insights Series: Understanding the Path to Conversion
In our recent posts, we demonstrated some of the limitations of cookie-based measurement. It tends to over-estimate reach and under-estimate frequency. The same cookie limitations that lead to reach and frequency inaccuracy also generate an arbitrarily narrow view of a person’s path to conversion…
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