#consumer interest

It should obviously be as easy to cancel a subscription as it is to sign up. I feel like anyone who thinks cancelling subscriptions should be hard is probably up to no good.

WIRED - Reece Rogers Jul 9, 2025 5:25 PM The ‘Click-to-Cancel’ Rule Was Killed, but Consumer Advocates Could Revive It - A US court scrapped a rule requiring a simple method for canceling recurring payments. Experts are hopeful regulators will revisit the issue and ease consumers’ rage over “subscription traps.” United States residents almost escaped subscription cancellation hell, but the Federal Trade Commission's “Click to Cancel” rule was unanimously struck down by the US Court of Appeals for the Eighth Circuit on Tuesday—just days before it was set to go into effect. What would have happened if this updated FTC rule had gone into effect on July 14 as planned? “The stated goal was that they wanted to make it as easy for you to cancel a subscription as it is to sign up,” says John Breyault, vice president of public policy, telecommunications, and fraud at the National Consumers League. How reasonable! It’s the type of rule that sounds like it should already exist as part of baseline consumer protections.

My letter to reps:

I don't know why the FTC click-to-cancel rule was stopped by some court decision, but it should be a baseline law on the books by this point because it's just common sense fairness in the marketplace. MAKE CLICK-TO-CANCEL A LAW.

Please feel free to copy or repurpose for your own letters to reps.

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-More publishers turn to content-recommendation networks

5 Digital Marketing Tools Every Print Media Sales Rep Should…

Why aren’t we rewarding our best subscribers?

I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free stuff I get (which is usually a sample of some new product), the more I spend. It’s a vicious cycle that both of us enjoy.

I’ve been with them for several years now and purchase several of their…

Newspaper Digital Summary-10/29/16 Halloween Edition

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including-Why audience engagement must be appropriately defined

On the hunt for direct audience connections, publishers turn…

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening.  See how newspapers are addressing those changes in the top stories below including –Internet mysteries: Where does the disappearing ad dollar go?

Digital will keep soaring, even with its flaws There…

Digital subscription growth-personalization is the key.

Depending on where you are in your newspaper’s paymeter life cycle, you may still be experiencing significant growth in digital subscriptions. If you were an early adopter, you’ve probably experienced a slow down in acquisition. Slow enough that, in some cases, the stops are outpacing the starts. Yes, digital subscription churn is a challenge much the same way it is in print.  If you’re like a…

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