#conjointanalysis

Conjoint Analysis and Its Types

Conjoint analysis is a statistical technique which helps to form subsets of all possible combinations of the characteristics present in the target product. These characteristics used determine the product's buying choice. Conjoint analysis works on the conviction that when studied together, the relative values of the attributes are calculated better than in segregation.

Conjoint Analysis and Its Types - Statswork

Conjoint analysis is a statistical technique which helps to form subsets of all possible combinations of the characteristics present in the target product. These characteristics used determine the product's buying choice. Conjoint analysis works on the conviction that when studied together, the relative values of the attributes are calculated better than in segregation.