#comparably

Founded in 2016, Comparably has raised $13.8 million in investment, and in April, the Southern California-based company boasted a database of 10 million ratings from employees across 60,000 North American companies.

ZipRecruiter needs inroads into enterprise companies, and review data is a nice way to start the conversation. As the No. 2 job site in the U.S., they need some competing content. If things go right, it should lead to a nice exit for Comparably, who is still a fraction of Glassdoor and Indeed employee review content, but does a good job of the smoke-and-mirrors thanks to charts and graphs.

There's no guarantee of success, of course, and I doubt Glassdoor is shaking in its boots just yet. Remember Monster partnered with employee review site Kununu a few years ago to provide employee reviews to the aging job board, but the partnership has been discontinued.