Dec 8, 2015
A global survey by the Financial Times and media agency Maxus has found that a tiny percentage of marketers think that their agencies add significant value. A study of 200 c-suite executive and senior marketers, a chunk of whom are based in Asia, found that only two per cent believe that agencies are performing exceptionally, adding significant value.
A good quote from Richard Stokes of Maxus:
“Given the technology changes we’re seeing and the certainty that the pace of this change will only increase, agencies must be experts with a deep understanding of technology, the consumer and the client. They need to step up to this challenge and apply their knowledge in an informed and data-driven way to help drive growth.”
