#clearbrain

TechCrunch: ClearBrain launches analytics tools focused on connecting cause and effect

Businesses need to understand cause and effect: Someone did X and it increased sales, or they did Y and it hurt sales. That’s why many of them turn to analytics — but Bilal Mahmood, co-founder and CEO of ClearBrain, said existing analytics platforms can’t answer that question accurately.

“Every analytics platform today is still based on a fundamental correlation model,” Mahmood said. It’s the…

ClearBrain launches analytics tools focused on connecting cause and effect

Businesses need to understand cause and effect: Someone did X and it increased sales, or they did Y and it hurt sales. That’s why many of them turn to analytics — but Bilal Mahmood, co-founder and CEO ofClearBrain, said existing analytics platforms can’t answer that question accurately.

“Every analytics platform today is still based on a fundamental correlation model,” Mahmood said. It’s the…

ClearBrain uses AI to help advertisers target the right users

 ClearBrain has an enormous purpose: “Our mission is to democratize AI for entrepreneurs.” That’s how co-founder and CEO Bilal Mahmood put it, although he and his co-founder Eric Pollman aren’t making an attempt to do all that without delay. As an alternative, they’re tackling a extra particular problem — serving to firms goal adverts towards the customers almost definitely to enroll in a…