TechCrunch: ClearBrain launches analytics tools focused on connecting cause and effect
TechCrunch: ClearBrain launches analytics tools focused on connecting cause and effect
Businesses need to understand cause and effect: Someone did X and it increased sales, or they did Y and it hurt sales. Thatâs why many of them turn to analytics â but Bilal Mahmood, co-founder and CEO of ClearBrain, said existing analytics platforms canât answer that question accurately.
âEvery analytics platform today is still based on a fundamental correlation model,â Mahmood said. Itâs theâŚ
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