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Back to School with Brita | Brita Stream

Thirsty for fresh water but don’t want to leave your room? Brita Stream, the newest Brita product, is ideal for college students going back to school and preparing for that #dormlife. Our Creatr Saskia Wariner explored the freshness of Brita by diving into the studyblr world--check out her bullet journals outlining the upcoming semester and packing lists for your best year yet. 

Pack it up when you pack up your car and enjoy filtering up to 300 bottles of water. Let Brita help you be even more fabulous and fresh.

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Make Love Not War | Axe

It’s gametime people. For Super Bowl XLVIII, Axe and Yahoo Sports launched a Creatrs campaign around Axe’s new scent, Peace. To appeal to men watching the game, we deployed a real-time content strategy, playing off familiar phrases that popped up throughout the game. Paired with pixel art and some rad illustrations, the series also set some reblog records for Tumblr. Score.

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Wonka Randoms | Nestle

Hydrate the Hustle | vitaminwater

Tired? Not anymore. Time for a vitaminwater. Creatrs brought their “Hydrate the Hustle” campaign to Tumblr. That meant going native. To make it work with our audience, we leveraged styles that stick—focusing on the big message, and creating some relatable and loopy GIFs—because the hustle never stops. 

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Backstage Styles at NYFW | Tresemme

It’s New York Fashion Week and for the third time, Creatrs and Unilever got together to celebrate their mutual love of all things hair. This series captures on and off runway looks, including cinemagraphs, style portraits, and polaroids. Stay chic, friends.

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