#creatrjamescurran

Hydrate the Hustle | vitaminwater

Tired? Not anymore. Time for a vitaminwater. Creatrs brought their “Hydrate the Hustle” campaign to Tumblr. That meant going native. To make it work with our audience, we leveraged styles that stick—focusing on the big message, and creating some relatable and loopy GIFs—because the hustle never stops. 

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#KeepSucking | Jolly Ranchers

You know what sucks? Finals. Duh. So Jolly Ranchers took advantage of that sad but true fact with some GIFs that totally nail it. To hit the right audience, Creatrs targeted the #studyblr community, a group that’s up all hours of the night cramming and jamming. So next time you’re trying to ace your exam, remember—Jolly Ranchers’ got your back. 

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London Social Media Week | Tumblr + Ogilvy UK

Creatrs was invited by Ogilvy UK to establish a presence at London’s Social Media week. We invited two Creatrs artists to attend panels and capture the spirit of the event by creating work on-site. They absorbed what they took in and turned it into a complete visual narrative, perfect for the greater social audience. James Curran created a piece inspired by the Nescafe Tumblr launch, while Mister Phil focused on profile pictures and how we represent ourselves online. Creatrs loved making their work in a public forum and we loved everything they made. Congrats team!

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Launch | Tumblr’s Post It Forward

We love our Post It Forward friends, and this campaign is all about the importance of bringing people together. We enlisted top Creatrs to do a little logo remixing, instructional posts, and even tapped into celeb merch partnerships. Don’t forget, when you post it forward, you pay it forward.

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Creatr Portfolio: James Curran

Creator of new worlds and endless loops that suck you in. You can see his work for Jolly Rancher and Vitaminwater, and really, you just can’t look away.