#calendy

Let's kick off 2023 with online workshops. The first two will be done by Macedonian partner @kariernisovetnici of our Digital Tools project.If you are curious about CANVA. Join the first online workshop on Sunday 29.01.2023 starting from 19:00.

Details: Link: https://us06web.zoom.us/j/87173061897?pwd=VWNGZmNOVEc1eHgrZHYzVU80TkdHZz09

Meeting ID: 871 7306 1897 Passcode: 650479

The second workshop will be about Calendy. Let’s make scheduling easy. Details: Link: https://us06web.zoom.us/j/84012261503?pwd=cXA0WW1la2RLWDU4NnFoUUhrK0Zldz09

Meeting ID: 840 1226 1503 Passcode: 844382

Today, Calendly has essentially synonymous with scheduling the same way DocuSign became synonymous with e-signatures. They have 50%+ market share, and with COVID tailwinds, they’re growing revenue 5-6% per month. Calendly’s biggest problem is lack of network effects. If you have an account, it doesn’t matter if the person you’re inviting to a meeting does. This makes Calendly vulnerable to products like HubSpot (who have a Calendly clone) which marketing and sales teams already pay for. Calendly’s ultimate opportunity, however, is much bigger than the $160M~ market for scheduling tools. Calendly digitizes time like DocuSign digitized trust. It took time for e-signatures to be widely accepted, but as they spread throughout the enterprise, DocuSign’s focus on owning the notion of digital trust has paid off huge. DocuSign became the interface legal/finance/HR/sales teams relied upon to be the stamp of authenticity on transactions. Then, they integrated backwards, selling end-to-end solutions for enterprise contracting needs that were adjacent to e-signatures. Today, while 87% of DocuSign’s customers are very small businesses of less than 10 employees, 88% of revenue comes from enterprise and commercial customers, and 60% of revenue comes in via the DocuSign API. As e-signatures became commonplace, DocuSign’s control (70% market share) of this stamp on transactions meant they could back into numerous highly-valuable enterprise use cases around contracting. Calendly has a similar opportunity around the atomic unit of the meeting. The meeting is to the customer relationship as the e-signature is to a transaction: a point of leverage around sales, marketing, customer success, and recruiting worth billions. And Calendly is the only player in this market that has come from the bottom-up. By getting deeper into these various workflows and becoming more of an end-to-end solution, the result will be increased retention (DocuSign’s NDR is 115%~) and increased ARPU via higher pricing.