#c24 ltd

Are You a Sales Athlete?

Perseverance is essential in sales, and my recent blog about the way in which we can learn from the dedication and commitment of Olympic athletes chimed with many people who work in sales today. There’s a lot to be gained from listening to those who’ve achieved sporting success, and there’s a reason why many former Olympians such as Kriss Akabusi and Roger Black now charge big sums for…

Winning the deal but losing the customer

I have a strong belief that the real selling starts after the sale. But so many sales teams are incentivised to focus relentlessly on pre-sale activity, ignoring the fact that a customer becomes more valuable to you once a sale is completed.  The first sale is just the first step in the process – now you have to make sure the customer is committed to you, and remains committed to you, throughout…

Do you like me? Will you buy?

To win in sales, you need to get a great territory plan in place, then carefully research each individual customer, run your analytics to see which customers are best placed to buy at that time, then develop your value proposition, prospect your customers, get them knowledgeable about your product roadmap, ensure their heatmap is filled out and finally, boom! They purchase. Or maybe not? These…

‘I’m not bothered if you buy or not – here are the cakes’

We have a Sales Rep working for us, whose preferred way of handling customer meetings is to take a batch of cakes in.  No super science sales skills, no clever tactics.  And honestly no hidden agenda.  Just cakes.  He usually eats most of them too, with a cup of tea (2 sugars) and a lengthy chat. This is how he’s always done it. Customers love him, and trust him.  I’m always fascinated by the…

Why Sales Deserves a Seat on the Board

A company’s sales team is crucial to its success. That’s because Marketing initiatives can whet an individual’s appetite for a product or service, but it’s the sales rep that makes sure the potential customer’s initial ‘want’ becomes that all-important ‘need.’ In doing so he or she manages to bridge that all-important gap between customer and company. So, with such a crucial role to play, why…

C24 wins European Cloud Above and Beyond Award 2016

Birmingham based C24 Ltd announce their success in the European Cloud Above and Beyond Awards, held in Monaco. C24 has been announced as the winners of the Cloud Above and Beyond Award at the Data Cloud Awards 2016, held in Monaco in June 2016.  In order to win the award, C24 had to demonstrate how they went above and beyond to deliver a cloud service that delivered tangible results for their…

Land and expand – a story of successful business generation in the tech sector

Many businesses’ main priority is generating new leads.  Well, of course, isn’t that everyone’s main priority? Well, not everyone… There is actually a way to generate more revenue by not generating new leads.  Especially in the tech industry, companies have the potential to grow revenue from their existing client base, but instead, they go after new leads only.  They start new telemarketing…