#byron sharp

Menilik Kembali: Sinopsis Buku “How Brands Grow”

sumber: marketinginfo

Banjirnya materi dan informasi tentang ilmu pemasaran yang bisa kita temui sehari-hari di media sosial di tengah melonjaknya popularitas toko online, tentunya bisa mendatangkan kebingungan tersendiri. Apalagi, aneka tips yang bertebaran tersebut mengangkat beragam sudut pandang, yang kita sendiri juga kadang tak paham apakah itu works atau tidak.

Saya jadi tertarik membahas…

Some notes from my conversation with Ryan Wallman about ‘Delusions of Brandeur’

bI was fortunate to have Ryan Wallman spend some time with me this week to talk about his new book, Delusions of Brandeur, on my podcast.

Ryan is one of the sharpest advertising and marketing folks in the world and if you don’t follow him on Twitter…you are missing out.

There is a lot you can learn from Ryan and here are a few of my favorite takeaways.

Marketing and advertising begin with getting…

bI was fortunate to have Ryan Wallman spend some time with me this week to talk about his new book, Delusions of Brandeur, on my podcast.

Ryan is one of the sharpest advertising and marketing folks in the world and if you don’t follow him on Twitter…you are missing out.

There is a lot you can learn from Ryan and here are a few of my favorite takeaways.

Marketing and advertising begin with getting noticed: 

The primary job of marketing and advertising is to make sure people pay attention to you.

We hear a lot of ideas thrown around about marketing and advertising today, but the most important one is that if you are doing something and no one is paying any attention to you…you’ve failed.

Developing a voice in marketing, advertising, or writing is about being yourself:

I was curious about how Ryan developed his voice because when I read his writing, there is no denying that it is him.

Ryan shared with me that the key for him was just to be himself. To write about things that were important to him. To write in the way that he would talk.

That’s an important lesson for all of us to keep in mind because I think we can lessen the impact of our vision and our message when we try to create in a tone that doesn’t match our voice or point of view.

Don’t forget the top of the funnel: 

Ryan points to the work of Byron Sharp and his great books on marketing to highlight the need to focus on driving more people into the funnel as a key to business growth.

In people’s rush to focus on loyalty and conversions and other hot topics, we often forget that getting people to start on the journey with you is one of the key factors in whether or not you can make a sale.

Check out the episode and let us know what you think.

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USPS 3685 and the State of Marketing

Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry.

As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.)

I was looking up something about Net Promoter Score recently, and re-read Byron Sharp’s takedown of Fred Reichheld’s shoddy work behind NPS from the…

We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook.

Nothing we haven’t seen before. But what should you–a multi-product retailer–be focused on? The answer is the same as it’s always been.

Customer acquisition.Not increasing repeat…