The Wakeman Consulting Group

Back to Basics #3: We are all in the marketing business

For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen. Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients thought I did well and where I was maybe missing something in the way that people were…

3 Lessons From TPC Australia...

3 Ways To Improve Arts Marketing...

3 Reasons Your B2B Sales Efforts Are Failing

Rethinking the 4 Ps of Marketing For Selling Sports Tickets

As the Covid-19 virus continues to impose its will on the world, a lot of people are finding their businesses and lives disrupted…ok, if you haven’t been impacted, raise your hand. But I know a lot of folks are quarantined or self-quarantined or just isolated due to the nature of the economic situation and the virus. So I wanted to do a few things to keep me busy and to maybe give everyone a…

I started off writing a much different piece on what happens next in tickets, sports, and entertainment. Then I took a walk and I got to thinking about a couple of ideas that are always under the surface of my approach to business and a few of the core principles and ideas that I like to think define my work. In my opinion, these ideas that I come back to over and over are: Marketing is the most…

Hey There!  Thanks for being here again this week. If you’ve been finding value in the newsletter and the things I’ve been sharing, could you do me a favor and share this newsletter with someone that would get value from it? I’d appreciate it! Like I mentioned last week if you have some cool thing that you are working on to boost the industry right now…let me know and I will share it. LiveNation…

What a crazy past few weeks, right? I mean, this pandemic and the way it is impacting our lives is the craziest thing I’ve ever lived through…and I’ve been alive and remember the fall of the Berlin Wall, the dissolution of the Soviet Union, September 11th, and the 2008 financial crisis. This tops all of them. As I took one of my mental health walks yesterday, I got to thinking about all of these…

3 Ways Sports Organizations Can Rethink Their Value Proposition If Fans Can't Attend

Everything Will Be Different In Tickets, Sports, and Entertainment...Won't It?

10 Thoughts About the Business of Sports, Entertainment, and Tickets Heading Into the Summer

There is a lot of discussion in the world of live entertainment about the need find solutions to the ongoing revenue challenges brought on by the COVID crisis and whether or not virtual events are going to detract or undermine the value of the live event experience. The framing of the discussion often seems to miss a tremendously important point about the nature of the reasons that folks buy a…

3 Ways To Fix the CMO

Well, I don’t know exactly where we are in the pandemic, but we are somewhere…in DC, we are in Phase 1 and I couldn’t tell you what that means because a lot of businesses have had curbside pickup for the duration and there isn’t the world’s greatest shopping anyway. As the pandemic has moved along, I’ve been keeping a notebook with some thoughts and idea that I’ve mentioned in my ticket…

Recovery in the world of live entertainment, tickets, sports ticket sales, etc. will take courage and risk taking…and a lot more than most folks are comfortable with. I’ve been re-reading David C. Baker’s great book on expertise and entrepreneurial expertise, The Business of Expertise, the last few days to get my mind right for the rest of the year and the long slog that is likely to continue to…