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It is amazing what laptops are capable of with the right keyboard touchings.

From Garth Marenghi to Garden Force: Sam Campbell and Joe Pelling discuss the creative approach to Make That Movie

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The dirty truth. Exposed.

Climate change messages through OnlyFans. Genius maybe.

#OnlyFans

the feeling of effortfulness experienced while generating ideas (also called metacognitive fluency) [11]. Generating ideas via insight feels less effortful and less mentally exhausting than generating ideas via persistence. This more pleasant experience of insight, versus persistence, leads people to think and feel more positively about insight [6,11].

Lay people’s beliefs about creativity: evidence for an insight bias - ScienceDirect

#creativity

Creativity is the generation of ideas that are both novel and appropriate

Lay people’s beliefs about creativity: evidence for an insight bias - ScienceDirect

#creativity

people overvalue ideas that arrive with a sense of sudden clarity and undervalue persistence in creative work. When a breakthrough appears fully formed – that ‘Aha!’ moment – it might feel more valid and trustworthy than a solution you’ve laboriously pieced together.

Struggling with creative work doesn’t mean you’re failing | Psyche Ideas

#creativity

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There are algorithmic tasks (A-B-C, like Ikea instructions) and heuristic tasks (like writing a radio ad). The second can feel painful but that’s the process. It may also explain why AI (algorithmic) isn’t very good at cbeing creative (heuristic)

#algorithmic #heuristic #creativity

Where has all the weirdness gone?

Lots of examples about how homogenous life has become.

#similarity #homogeneity #boring

A willingness to waste time together magnificently.

The quiet grief of adult friendship

This is a lovely bit of writing about friendship

#friendship

This report has been created by Ipsos and Jones Knowles Ritchie. Together, we bring 80 years of expertise in understanding, analysing and creating great brands. But above all, we share a belief in the power of distinctiveness as a weapon for growth. So, what is distinctiveness?

five key assets — logos, slogans, mascots, colour, and product.

#branding #distinctive #assets #brand #jkr #ipsos

Spotify replaced its flat green icon with a glittering disco ball for five days. The backlash was instant. The virality was bigger. And the brand strategy underneath it is the one your team should be studying right now.

Spotify did not need people to like the logo. They needed people to notice it, and those are very different objectives. The second one is significantly harder to achieve with a product that 600 million people already use without thinking about it.

#spotify #logo #branding

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The internal logic of the world’s strangest corporations

#japanese #companies #H type #J type

Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.

#owned media #compound #TAYA #content

The report may never see the light of day—so the Harris campaign’s head of digital offers his candid breakdown of what worked, what failed, and what Democrats have yet to learn.

#democrat #digital #social media

Gartner analyst Helen Poitevin added approximately 80% of organizations report workforce reductions, however, those reductions do not appear to translate into ROI. Read more here. #AIlayoffs #AI #GartnerIT

Gartner forecasts that autonomous business will be a net-positive job creator by 2028 to 2029. The demand for people who can guide, govern, and scale AI systems is building. Companies that gutted their teams in 2025 and 2026 to hit a quarterly number will be rebuilding from scratch in a tighter talent market. The companies that invested through this period will have the teams, the knowledge, the customer relationships, and the brand equity that comes from treating people as an asset through a period of uncertainty rather than a line item to cut. The data says cutting doesn't improve the bottom line.

#AI #cuts #ROI

And another Unusual Grape worth Trying - Braucol

This is fascinating.

I have been brewing a theory that nowadays it has become almost impossible to distinguish between "premium" brands and "luxury" brands. I haven't read the referenced papers (I will) but those descriptors are very much "budget" vs "premium".

What happens when you lift the lower bar up a bit towards mid-price?

I have recently been doing some copywriting for two reasonably expensive brands that aspire to luxury status, one clothing and one car brand (sorry, "marque"). This has opened my eyes to the way the language between, say, a BMW and a Bentley is becoming interchangeable.

As luxury has become commodified (see the huge portfolios and reach of LVMH brands - e.g. Louis Vuitton on Leeds' high street) and more brands aspire toward the higher margins afforded by luxury status, so the language of premium and luxury merges.

I wonder if there has also been a Google-inspired dumbing-down of the individual style of writing, to appease the internet search overlords.

(I was reminded of the stir casued by "Cat's Pee on a Gooseberry Bush" a short-lived wine brand in the 90s. Different and memorable, not premium.)

AI is defintiely not going to improve things as it hoovers up all the wine descriptions and regurgitates soundalikes for time-pressured marketeers.

We'll have to rely on the reviews of trusted human beings... which is why we're here.

#copy #luxury #premium

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(via Every Company Now Sounds Like ChatGPT and That's the Biggest Brand Opportunity in a Decade)

#AI #copy #chatgpt #brand #tone of voice

From putting your phone away to getting better at ‘chunking’, a neuroscience researcher explains how to make your memory better.

Putting it here so I don't forget it.

#memory

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