Your Brain Has A âShuffleâ ButtonâHereâs How To Use It
Judah Pollack And Olivia Fox Cabane, Fast Company, Feb. 17, 2017
In the early 1890s, everybody wanted the newest technological marvel. Democratic and affordable, the bicycle could cut peopleâs commute to work in half and enable them to enjoy the countryside on the weekend. Thousands of bicycle mechanics appeared as if overnight, looking to make bicycles lighter, safer, more comfortable, and easier to produce. They would tinker with ball bearings, rolled steel, differential gears, air-filled tires, and so on.
Many of these enthusiasts would later use what theyâd learned in bicycle workshops to create greater transportation breakthroughs. Both of the Wright Brothers were bicycle mechanics. So was a man named Henry Ford, who watched mass production take hold at a time when cyclists began lobbying for better roads to be built. Before long, thanks to him, the modern automobile was ambling down them.
The more raw material you give your brain, the more connections it can make. It works a little like hitting âshuffleâ on a playlist--the more songs you load it up with, the more surprised youâll be by the one that comes on next, which may lead you to think differently about both. Perhaps youâll get an idea for a totally different type of playlist, get inspired to write a song yourself, or even begin to think of music differently as a whole.
The human brain thrives on a wide range of ideas and experiences, especially those it isnât expecting to encounter. In order to hit upon something really exciting, it first needs to wander, meander, shuffle about. Hereâs how to help it.
Sow more seeds than youâll harvest. When farmers sow seeds, they donât know which will germinate, which wonât, and how many of those that do germinate will actually bear fruit. Itâs nearly impossible to ensure a 100% germination rate. So what do they do? They sow more than they need.
Cognitively speaking, you should, too. Just fill your garden. Or if you prefer the earlier metaphor, add more songs to your playlist than you can possibly listen to in one sitting. That means doing your standard research--to get a handle on the underlying principles, the schools of thought, the ways things have been done or attempted, and succeeded or failed--but it also means looking much further afield, and not knowing what youâll find.
Read books adjacent to your area of interest. If youâre a scientist, try some science fiction to expand your imagination--or brush up on the history of philosophy, as a way to see the different modes of thought that held people in check. You might discover something about the limits of your own thinking. If youâre a manager, read how the Mongols or the Romans structured their armies, and how they built common cause among soldiers from wildly different cultures.
If you read an article online, follow the links and see where they take you. You may end up down a totally unrelated rabbit-hole, and thatâs okay, because you donât know what might be of interest. You canât know. This can be frustrating to those of us who prefer working toward a clear goal and hate âwasting time.â
But our brains donât share that frustration. If you want to lead it toward more breakthrough ideas, youâve got to let your brain stumble around a little, create uncertainty--and only learn afterward whether it was exactly what you needed, or all for naught.
Tapping othersâ brains for breakthroughs. Popular mythology would have you believe that breakthroughs are a solo endeavor. But they seldom are. Most often, there are many contributors to major insights.
Talk to people doing the same thing as you are. Bell Labs, the famed research center to which we owe the transistor, the calculator, laser technology, UNIX, and many of todayâs most essential technologies, famously encouraged its newest junior members to knock on the door of Nobel Prize winners and ask questions of âthe guy who wrote the book.â
You should also talk to people doing something different but related. If youâre a manager in a health-care company, reach out to a manager at a retail company or a hospitality company. If youâre a business manager, learn about how to run a preschool. The garden-filling phase isnât just about extracting information from other people, though. You also have to share your latest challenges; give people the context behind the questions youâre asking, the problems youâre working on, whatâs making them so difficult, and what youâre hoping to achieve.
Whatever you do, keep your mindset open and unprejudiced; you never know who might have an interesting tidbit for you. Early components of breakthroughs donât look like breakthroughs--they look like miscellaneous pieces of information. One trick is to keep certain topics at the forefront of your mind at all times so youâll be more likely to notice when relevant pieces of information pass by.
Another trick is to draw people into talking about something theyâre passionate about. Ask them when they first encountered this passion. Did they always love it or did it grow on them? What is it about the activity that speaks to them? You may hear about the history of the thing, the nuances, the best practices. These are excellent ingredients to gather.
Or just take a cue from Einstein. To develop his theories of relativity, Einstein didnât just lock himself in a room and think. He had a group of friends he talked with almost every night. They called themselves the âOlympia Academyâ: Michele Besso, Maurice Solovine, Conrad Habicht, and Einsteinâs wife, Mileva.
On warm nights, theyâd walk the streets of Bern, in Switzerland, and sit on the riverbank. Other times theyâd climb to the top of Mount Gurten, lie on their backs, look up at the stars, and talk until dawn. Then theyâd amble back into town and sit at a cafe, fueling themselves with coffee and ideas.
The groupâs members were from fields as diverse as poetry and philosophy, and it was these conversations that helped to break open how he thought so that he could then âbreak open the universe.â In order to be innovative, Einstein first had to shift the way he actually thought--and that meant ranging far afield from physics.
This article is adapted from The Net and the Butterfly: The Art and Practice of Breakthrough Thinking by Olivia Fox Cabane and Judah Pollack, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright Š Olivia Fox Cabane and Judah Pollack, 2017.
