#breads bakery

by Jackie Hajdenberg

Employees at New York City’s biggest Israeli bakery chain say they have formed a union — and one of their top demands is “an end to this company’s support of the genocide happening in Palestine.”

As an example, they cited Breads Bakery’s participation in last year’s Great Nosh, a citywide festival of Jewish food held on Governor’s Island.

“The workers refuse to participate in Zionist projects such as fundraisers that support the ‘Israeli’ occupation of Palestine, baking cookies with the ‘Israeli’ flag, and catering events such as the Great Nosh, which are connected to organizations that donate millions each year to the IDF,” the union, which is calling itself Breaking Breads, said in a statement issued Tuesday.

The employees at Breads, a spinoff of a Tel Aviv bakery with six outposts in New York City, say “over 30%” of the company’s 275 workers had signed cards in support of the union, which will be represented by United Auto Workers. They are alleging poor working conditions, low and unfair pay and a lack of “respect” from management.

But the workers also are calling on the bakery’s operators, CEO Yonatan Floman and founder Gadi Peleg, to end Breads’ ties to Israel. Both men are themselves Israeli, and Breads’ menu features items from across the Jewish diaspora that are popular in Israel, such as rugelach, challah, bourekas and its award-winning babka.

“We cannot and will not ignore the implicit and explicit support this bakery has for Israel,” Breaking Breads posted on Instagram on Jan. 1 in a statement that appeared in English, Spanish, Arabic and French. It said it had announced itself to Breads’ management days earlier.

“We see our struggles for fair pay, respect, and safety as connected to struggles against genocide and forces of exploitation around the world,” the statement continued. “There are deep cultural changes that need to happen here, and we need to see accountability from upper management.”

To form a union under federal law, at least 30% of workers must sign on. Now, if the bakery does not agree to voluntarily recognize the union, Breaking Breads can petition the National Labor Relations Board for an election to be legally recognized. It’s rare for unions to announce themselves at the threshold, more often waiting until at least twice as many workers join in as a show of strength and a safeguard against challenges.

Breaking Breads declined to speak further with the Jewish Telegraphic Agency.

Breads issued a statement expressing concern about “divisive political issues” being raised in its bakeries.

I’ve been dying to try Breads Bakery because the head baker is Israeli-Danish and he’s known for chocolate babka. Breads Bakery recently won best baguette and best croissant in NYC. There are multiple locations in NYC.

Offerings include loaves of bread, loaf cakes, cheesecakes, croissants, fruit tarts, cookies, cinnamon rolls, rugelach, hamantaschen, premade sandwiches, dips (hummus), and premade salads. You can’t get slices of cake or babka – you have to buy the whole loaf. I wanted to try other things like the red bean babka.

Chocolate rugelach: best rugelach that I’ve ever had, moist with the thinnest layers, slightly crisp edges, lots of chocolate

Butter croissant: light, flaky, seemed less buttery

Jerusalem bagel stick: firm and chewy, covered in sesame seeds. I was surprised by the moist flavorful center – it has za’atar spices in the middle. So good!

There’s a sizeable seating area and restrooms. And there’s a separate drinks counter. Nationwide shipping is available.

5 out of 5 stars

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