#brandjacking

Marketing Keywords to Know: April 7, 2016

Brandjacking

Definition: Assuming a brand’s identity on social media to take advantage of the brand and/or its followers

As the use of social media steadily increases, false representations of online entities have become a regular occurrence. In an attempt to have a little random fun, gain access to financial information or to make a political statement, brands have also felt the consequences of…

Everything You’ve Ever Wanted to Know (and Probably a Little Bit More) About Domain Squatting

What is domain squatting? Domain squatting is the registering, trafficking in, or use of an Internet domain name, usually for some nefarious purpose. As described in the Anticybersquatting Consumer Protection Act, the use of the domain name is generally in bad faith with the intent of profiting from the goodwill of a trademark belonging to someone else. Domain squatting is also a term…

Not All Social Media Assets Are for Engagment

Even if you don’t get great engagement on a platform, it’s still useful to claim and optimize the profile.

If you’ve looked into social media for your business, you’ve probably asked yourself this question: “Do I really need a Google+? Is it worth my time when I don’t get any engagement?” The answer will probably vary depending on who you ask. As a social media asset, it certainly isn’t the…

Brandjacking in AdWords is simply the process of bidding on competitor’s brand terms and then showing your own ad. Here’s an example of Freelancer attempting to brandjack oDesk. .