#branded utility

Orkin Pest Threat

Overview//The Orkin Pest Threat tool was created to help Okin customers diagnose a pest problem. Through a simple interface, users are guided with images and illustrations to help them understand the pest problem they may be having and how to prevent it.

We tweeted it several weeks ago, they just got a Lion for this. Congrats Ogilvy Paris.

We adopt a new of way of publishing the examples. As there are more and more good examples and we have less and less time to talk about them, we’ll publish them in a very simple way: only a video, an image, an infographic will be shared here. Brand…

So this is interesting. A retailer that helps customers find the lowest price for a product, even if it's not theirs. And through the simple cut and paste of a URL. It's a clever piece of branded utility, but i wonder how long this can last before people only start thing of you as a online comparison site instead of a retailer. I guess i don't really know much about Brazil's Magazine Luiza, but i suspect they don't want to be known as simply a price comparison tool.