Poptart Creative

Damn Monoprix. Well done!

Apparently people found this too disturbing. I found it just disturbing enough. 

A beautiful campaign to reignite the search for long-term missing people. 

The latest work out of Grey Melbourne. Introducing Shedd to Australia. The ultimate fashion market app. Beautifully crafted, simple idea. Find an excuse and sell your fashion. #Sheddit

Finger Lickin’ Good from Ogilvy Sydney.

Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that truism with a new print and out-of-home campaign for 2 Gingers Irish Whiskey starring two actual gingers who happen to be based on company founder Kieran Folliard's aunt and mother.

The debilitating symptoms of multiple sclerosis have been hidden inside a bike in a new project by Grey, Melbourne. The frame has been buckled and the wheels deliberately bent, teeth have been sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to aid awareness of MS and the upcoming MS Melbourne Cycle.