For over 25 years, Avon has been at the forefront of the fight against cancer— and for 2020, they’re putting everyone on BOOBwatch. Early detection of breast cancer is potentially lifesaving, and this year is all about making sure that every woman knows the signs, risks, and how to take action against breast cancer— starting from regular breast self-checks. Together, we can prevent more women from suffering from this dreaded disease.

This year is quite special for Avon’s efforts for breast cancer awareness with the launch of the Avon Empower Bra, the first-ever mastectomy bra. It’s specially designed with breast cancer survivors in mind. It’s a non-wired nylon microfiber lace bra equipped with soft lining with pockets for prosthesis and cushioned straps for comfort and support. Another unique feature is found in the prosthesis, which is made out of 3D PU foam meant to fit your cup size.

For every pair bought, P50 will be donated to the Philippine Cancer Society, Avon’s longtime partner for their efforts. Through this fruitful partnership, Avon has been able to help many breast cancer patients at the Avon-PGH Breast Cancer Clinic, and Avon hopes to help more in the years to come.

Avon has also released other limited edition products so more people can show their support to the campaign. For every purchase of the Breast Cancer Promise Umbrella and Tote Bag Set and the Evita Watch, P50 will be donated to the Philippine Cancer Society.  

Coming from the successful “Project Pink Light Night Run” in 2019, Avon is bringing an ever stronger awareness campaign that a bigger number can enjoy participating in for a great cause. Through these scheduled events, the brand hopes to raise P5M in funds  for the Philippine Cancer Society. All events will be streamed live on Avon Philippines’ Facebook Page.

BOOBtalk (October 10, 3PM) Hang out with host Myrza Sison, Philippine Cancer Society Executive Director Dr. Rachel Rosario; Breast Cancer Survivor and Practicing Medical Doctor Dr. Gia Sison; Avon Men’s Club Ambassdor Daniel Matsunaga and TV host and News Anchor Dianne Medina, as they discuss about breast issues and breast care.

Shaped for More with Morrisette: The Avon BOOBwatch Fundraising Concert (October 17, 4PM) Celebrate breast cancer awareness month with delightful tunes by Morrisette Amon.

#JoinTheBOOBment Manouevres Fitness Dance-a-thon (October 24, 6PM) With the help of the Manouevres, dance your way through fighting against breast cancer! Spend a 2-hour long class and help our great cause as you sweat it out.