User experience fails turned into rights. There are plenty of examples where User creates horrible, boring, bad and useless content. Then there are the times where for some reason people choose to record videos on a vertical format making them not only hard to watch but feel awkward and forced. Well welcome the Donate the bars where your useless, horrible, intrusive black bars can actually generate some good will and change. I know this is now a huge concept but I am a big fan of clients and agencies that can find today's glitches and capitalize on them... after all in this world of ever changing technology everything is so yesterday.