#big content

…cuz I quit. This was the last straw: “In the coming days, Netflix is going to ask its Basic plan members in the US to either pick a new plan or cancel their accounts. Those are your only two options.”Well, thanks for making that easy. After 11 years, 3 months and change, I have cancelled my subscription with Netflix, because the EaaS (Everything is a Subscription/Service) has become enervating…

Well, in terms of new buzzwords the title is entirely true. Gartner haven't stopped talking about this subject since their 2013 social marketing survey picked up on the importance of creation and curation, also noting that this is the most outsourced function in the marketing organization.

Content has always been a huge marketing focus, whether it is for a new whitepaper, brochure or press release, however these forms are time consuming, expensive and limited in approach. What marketers now need is an efficient way to create or curate content and deliver it to their audience via the social web!

Jake Sorofman, Gartner, put together some great insights about the content which markets in the "social age" are creating.

It’s human—it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.

It’s neutral—perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.

It’s simple—attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. The best content is stripped down and gets to the point, fast!

It’s visual—my colleague Julie Hopkins tells us why visual content is inspiring content. It’s also easier to consume when you’re already up to your eyeballs in dense text.

It’s curated—you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.

It’s conversational—communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.

Microsoft Patents Method To Count People In a Room Using Kinect, Charge Per Viewer for Content

A U.S. Patent and Trademark Office filing by Microsoft reveals that the company is devising a means for your Xbox peripheral to count the number of people in the room and even identify who they are in order to assess licensing fees for content based on the number of people in the room.

(via Your Kinect Will Count The Number Of People In The Room So It Can Charge You A Per-Person Rate | Popular Science)

Michael Geist - Copyright and Innovation: The Untold Story

MUST READ - Hunter S. Thompson summed in up correctly: