MAD STARS 2024 Day 3 Program Outline🎇
[MAD STARS 2024 Day 3 Program Outline🎇]
In no time at all we’ve reached the final day of MAD STARS 2024.
As the last day of the event, Day 3 is filled with more eye-catching programs than ever. Shall we dive in?
<How Artificial Intelligence and Creativity Can Fuel Innovation>
Operating Partner / Garnett Station Partners
Marketing industry legend Fernando Machado is a global marketer who nurtures brands and drives business growth. He plans to share the important principles of marketing that never change even under a multitude of pressures.
Don’t miss out on Machado’s key marketing principles!
<20 Lessons learned in 20 Years of Advertising>
Executive Creative Director / Ogilvy
Ogilvy’s Executive Creative Director Douglas Soares Menezes has built up a wealth of experience over 20 years working for the world’s best advertising agencies. At this conference, he aims to share some special insights.
His talk will take an in-depth look at what is required to succeed in the dynamically evolving advertising industry. Learn practical industry expertise through the 20 realizations of Douglas Soares Menezes!
<Deaf Idol “Big Ocean” Producing Music with AI Voice Conversion Solution>
Chief Executive Officer / Parastar Entertainment
Big Ocean is the world’s first K-pop idol group to perform in sign language, And AI technology lies behind their success.
Parastar Entertainment used flashlight and vibration metronomes and AI voice conversion technology to help the members feel the beat and pitch of the music.
Parastar Entertainment is the firm that made it possible for the members to take on this challenge as the first Korean entertainment company to specialize in disabled artists. We hope you’ll enjoy this session with Parastar Entertainment CEO Haley Cha.
<From Play to Plai (Play with AI)>
Head of Brand Department / New BlueDigital Marketing Group
Consumers nowadays are seeking deeper and more immersive interactions with brands through AI.
As the head of New Blue Digital Marketing Group’s brand division and founder of the Young Blue Awards, Edward Yan aims to shed light on the current state of marketing as it shifts from ‘play’ to ‘play with AI.’
How about joining us to explore the unlimited potential of AI marketing as told by Edward Yan?
<Building an Emotional Infrastructure: Behind the Grand Prix-Winning Works>
Creative Director / DENTSU INC.
Mariko Fukuoka, Creative Director at DENTSU INC, has carried out several successful campaigns that tugged at the heartstrings of consumers.
At this conference, Fukuoka will share her branding techniques for dealing with emotions through the lens of her renowned My Japan Railway campaign. If you’re curious then make sure to be there!
<Global Content Gladiator: How to Fight, Survive, and Win as a Producer>
Head of Global Production Division / Planit Production
In the global advertising market, global content is consumed across multiple countries and has influence that transcends national borders.
Hyungjoon Park is the head of Planit Production’s Global Production Division. At this conference, he will share his content creation secrets while describing a number of case studies in successful global content.
<Everything Starts with a Pixel: Unleashing Human (and No-Human) Creativity>
VP of Strategy & Digital Transformation / FCB Newlink
Pixel Hub has brought about innovation in marketing services through automation and AI.
In this conference, FCB Newlink’s VP of Strategy & Digital Transformation Gabriel Lora will go over real examples of AI solutions connected to Pixel Hub. Be sure not to miss out on Lora’s expertise for getting results with AI!
<How can an Agency be Innovative? - The Shellmet Story - >
Senior Creative Director / TBWA⧵HAKUHODO
TBWA⧵HAKUHODO’s ‘Shellmet’ campaign is a fantastic example of using innovative marketing to solve problems faced by society. The firm was able to solve an environmental problem in unique fashion and provide an eco-friendly solution.
Join us to be part of TBWA⧵HAKUHODO’s efforts to solve complex problems in modern society!
[YOUNG STARS] Special Session & Conversation with the Young Stars Jury
YOUNG STARS is the world’s first marketing and advertising contest to select the stars who will lead the advertising industry of the future.
We’re offering you the opportunity to talk with top contemporary experts in the industry who will serve as the judges.
[NEW STARS] Conversation with the New Stars Jury
The NEW STARS creative lecture is aimed at junior advertisers from around the world with less than five years experience.
This is a valuable opportunity to expand your personal network with the global creative experts on the judging panel.
<Post-offline 3.0 Found in the Pop-up Store>
In today’s world, heightened competition between brands has led to greater interest in pop-up spaces.
As the CEO of PROJECT RENT, Wonseok Choi has successfully organized 250 or so pop-up events and collaborated with a variety of brands including Hyundai Motor and Maeil Dairies.
Meet Wonseok Choi at the Meet-Up Conference and learn from his pop-up planning expertise as he seeks to move beyond Korea and target the global pop-up market.
<Data-Based Offline Marketing Platform Realized with AI>
Chief Technology Officer / addd
Developed by Korean startup addd, addd-i is an AI-based solution for measuring billboard impact that analyzes and provides data on the number of pedestrians who attend to an advertisement. This enables the same precision targeting of ads that you see online.
Hear from addd’s Chief Technology Officer Jungmin Lee at this Meet-Up Conference where he will reveal how the company has led a revolution in billboards and digitization through clever ideas and outstanding technology.
<The D'ooh is a Full-stack Platform Connecting All Digital Outdoor Advertising Media Worldwide>
Chief Executive Officer / M&M Networks
M&M Networks is a standout leader that covers all aspects of digital signage from planning to design, delivering customized total solutions.
Come and see for yourself the technology that has carved out a new paradigm in digital signage!
<The Secret Behind Data-Driven Elevator Advertising>
Data Strategy Team Lead / Focus Media Korea
Focus Media is a platform embedded in everyday life that delivers ads naturally through elevator TVs. The company has achieved a market share of more than 80% with their data-based customized advertising strategy.
Learn about Focus Media’s data-based strategy that works effectively in everyday life!
<Space-Form Ad Solution by using Multi Display Control & Interaction based Ad-tech>
Senior Managing Director / PlatbreAD Inc.
To keep pace with our hyper-connected society, PlatbreAD offers an innovative solution that brings different advertising media together into one.
Make sure not to miss out on this opportunity to explore the future of billboards and innovative media connectivity solutions with PlatbreAD’s Senior Managing Director Junghyun Hwang!
<VISION AI-based Advertising Volume Aggregation and OOH Advertising Effect Sample Survey Plan>
Chief Marketing Officer / MOTOV
DOOH solutions firm MOTOV has devised a revolutionary solution that provides greater accuracy in measuring the impact of billboards through ‘MOTOV taxis.’
At this conference, Chief Marketing Officer Moonseok Ko will walk you through the MOTOV taxi case study to describe how data analysis combines with billboards. Learn about the new possibilities of billboards at this conference!
Welcome Reception & Awards Show
Kicking off at 5pm on August 23 (Fri), the awards show will unveil this year’s major prize winners including the two recipients of the Grand Prix of the Year.
Join us for the welcome reception and an award show where we commemorate this year’s stars!
After three days of rapid-fire events, the MAD STARS After Party is a chance for all participants and attendees to catch up one last time.
And that completes the MAD STARS 2024 Day 3 program.
As the final day, we’ve saved the best for last with a colorful array of meaningful programs.
We hope the cutting-edge insight and networking opportunities offered at this event will help to take your marketing skills to the next level.
Today we lower the curtains on MAD STARS 2024, But we trust that the passion and energy of this event will continue into next year.
Look forward to a new and improved MAD STARS when we come back even stronger next year!
'세상을 바꾸는 창조적인 솔루션을 공유' 하는 국내유일 국제 광고 어워드이자, 창조&기술 컨버젼스 축제입니다.
