#bbc creative

V. nice brand refresh for BBC Two by Superunion:

The reinvention of BBC Two continues with the launch of a full set of new idents beginning on Thursday 27 September that will refresh the channels identity for the first time in twenty years that are reflective of the channels commitment to specialism, challenging and complex programming, creativity, alternative outlook and unorthodox DNA.

The brand refresh was the result of a partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion.

BBC, The Heaviest Backpack - http://crdt.tv/NDc1NDQ5

Agency - BBC Creative

Production Co. - Anonymous Content

Lovely to see a new portrait of Sir David Attenborough @davidattenborough out  in @thetimes.

World Cup #HistoryWillBeMade with @BBCSport Tapestry - @bbccreative animation by @nicos_yesevil

The BBC is running “History Will Be made”, a marketing campaign for the 2018 FIFA World Cup to be held in Russia. Every World Cup has a host of iconic moments and everyone has their own individual favourite that immediately takes you back to that time and place. The campaign trailer, “The Tapestry”, takes a journey through World Cup history via the skill of Diego Maradona, the flair of Zinedine…

The Supporting Act - inspiring animation for Christmas @BBCOne ‏ @elliot_dear @blinkinkstudio

BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment…