If you are reading this then this warning is for you. Every word you read of this useless fine print is another second off your life. Don't you have other things to do? Is your life so empty that you honestly can't think of a better way to spend these moments? Or are you so impressed with authority that you give respect and credence to all who claim it? Do you read everything you're supposed to read? Do you think everything you're supposed to think? Buy what you're told you should want? Get out of your apartment. Meet a member of the opposite sex. Stop the excessive shopping and masturbation. Quit your job. Start a fight. Prove you're alive. If you don't claim your humanity you will become a statistic. You have been warned…

- Tyler

The character that Brad Pitt plays in the classic but controversial satirical film Fight Club (1999) became visually iconic but culturally polarizing. While the character seemingly glamorized anarchy and violence, it was actually a searing critique and prescient analysis of the simmering crisis of purpose and identity that was brewing in the male population due to hyper capitalism and commercialism.

Tyler Durden became so enthralling because he embodied the kind of permission people secretly crave but won’t admit: permission to dismantle everything respectable and safe. He stood in basements with blood on his knuckles and spoke like a prophet who’d burned his résumé. His charisma came from clarity, the way he stripped life down to raw hunger and impact, no apologies. He made destruction look like revelation, made soap from stolen fat, turned insomnia into religion. People responded because he was audacious and unapologetic, because he gave voice to the furious boredom of comfortable lives, because he looked at consumer culture and corporate domestication and laughed with his teeth showing. He was the shadow self given form, the thing you’d build if shame stopped mattering and consequences felt like cowardice.

Maybe Tyler secretly lives in all of us. The question the character really poses to everyone is: Who would you be if you had nothing to fear and nothing left to lose?

Where are my watermelons ?