Unbranded search phrases, such as ‘auto rental’ or ‘movie,’ are generic and generically relevant. Branded search phrases, such as ‘Nike’ or ‘Toyota,’ allude to a certain brand, that's why your competitors are ranking higher for the same unbranded keywords as you: better SEO. Their website have been strategically optimized to attract and engage more visitors.The only way to rank high in your sector, area, or category is to pay attention to the numerous facets of SEO – site navigation, on-page optimization, keyword density, mobile friendliness, page crawl-times, and backlink quality etc.











