A Shot for Life;
Non-Profit organizations have become very creative when it comes to asking for donations. No longer are people standing outside the grocery store with a can or bucket. Social media allows organizations to reach a greater audience with the click of a button. It also allows you to get creative asking for donations, promote events etc... However, if you are not using social media correctly, you are missing out on the advantages. Social media is crucial for nonprofits. Nonprofit Tech For Good wrote of 5 big reasons why. A few being that it is accessible by billions of people, it is tailor made for your selective audience and it expands your fundraising resources.
A non-profit that I have big interest in is A Shot For Life
They are an organization that hosts competitive sporting events to help raise money for medical research. I did some deep diving into their socials and I'm going to break down their vanity metrics. I began with their instagram. They currently have 10.4k followers. In their last 15 posts there are a mix of reels and posts which is great variety. Based on their top 10 posts they average about 517 likes per post. They do a great job at posting with college and professional athletes, getting their followers access to the content. I checked out their Facebook page next. They currently have 1.8K Likes and 1.9K Followers. That is quite a drop in followers if you compare platforms. Scrolling through their Facebook feed I did notice their posts are mostly photos. That being said the discrepancy in followers from Instagram to Facebook makes sense. Their last 33 posts have 0 likes, 0 comments and 0 shares. Their Facebook engagement is extremely low. The final platform that I explored was their X account formally known as Twitter. On X, A shot for life has 3k followers. Their last ten posts have an average of .6 comments, 5.6 retweets and 19.3 likes. Like Facebook their X page does not have much activity or engagement. After going through their socials, I've come up with a few suggestions that I believe will help create more of an engagement opportunity for them. For starters on all platforms, A Shot for Life needs to have more hashtags. They hashtag their name but using trending topics that pertain to their cause or their event can bump their post. That'll give them a broader audience and hopefully draw in some engagement. My second suggestion is for all platforms as well. I noticed A Shot for Life does not tag the people in their post in pictures. When tagging others, your post shows up on their feeds and their friends feeds. This is a great way to reach an audience you typically wouldn't. I had not heard of A shot for life prior to this year. Someone I was friends with on Facebook shared her nieces post that has A Shot for life tagged. Had my friend never shared and tagged them I would have never seen their content.
