#artofthestart

“Schmoozing” for entrepreneurs

The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing”  and the need of it wherein :

The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.

“Answer the SMALL man” – Art of pitching

“Art of the Start” by Guy Kawasaki mentions some very important points on “pitching” for entrepreneurs.

One such concept is “Answer the Little Man”.

When you are trying to make a point , be it in a presentation to a venture capitalist or to an audience , always imagine a SMALL MAN sitting on your shoulder and asking the question ” SO WHAT “ after every point is made.

This way we would make more…

Why is there a need to hire ‘A’ grade employees for emerging start ups?

The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up:

‘A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’ grade employees and soon the organization will be filled with bozos of no use.

Kinds of people whom we recruit – “Art of Start” by Guy Kawasaki

The following are two kinds of people we end up recruiting –

Ones those who do NOT have any MAJOR WEAKNESSES – NEITHER do they have any MAJOR STRENGTHS

Ones those who HAVE MAJOR STRENGTHS – THEY MAY HAVE MAJOR WEAKNESSES as well.

Art of “pitching” for entrepreneurs – Key takeaway from Guy Kawasaki’s “Art of the Start”

10/20/30 rule of pitching:

10 – 10 slider presentation

20 – 20 minutes of presentation

30 – 30 Font text in slides for ease of readability

The 10 • 20 • 30 Rule of Powerpoint from my 60 Second Start Up Series

From The Art of the Start. More information here: http://guykawasaki.com/books/the-art-of-the-start/