#arilyn

@notsogeniusgirls​

Garrett was at a party, against his better judgement because the party scene really wasn’t his thing. Nothing about a bunch of people getting together and getting drunk while dancing to lame house party music excited him, as a matter of fact he only came because his friend wouldn’t shut up and stop bugging him until he agreed to show. So while everyone was drinking, partying, flirting and whatever his generation did these days. Sitting on the couch with a cup of untouched beer, he entertained himself by playing solitaire on his phone until a certain time when he would get up and leave. He was just getting ready to read an incoming text when someone bumped into him and made him drop his phone. Groaning he reached over to pick it up and when he went to sit back up he noticed a girl sitting on the opposite couch across from him who looked less thrilled to be here like him as she was not really talking to anyone just nodding here and there just to show she was somewhat engaged. If Garrett was being honest she was cute, that’s when they locked eyes and he diverted his attention to his phone to check for scratches and or cracks, in the clear. He looked back up and the girls attention was now on her own phone, now or never. He stood up abandoning his untouched beer and made his way over and sat down.

I was curious about trying HP Reveal since my brother used to work with augmented reality (AR). HP Reveal is an application where you can set up "auras" which trigger images behind photos or videos.

HP Reveal works on smart devices and I decided to download their app on my phone. I created an account to start constructing some cool cards, posters and more. I have always liked arts and crafts thus I was excited about all these creations you can put together. Also, it sounds just really easy to create AR yourself. Sadly, the app crashed when I started designing. Only once I got that far that I actually could take a picture and add an aura. The only aura that appeared was the artist called PSY who sang “Gangnam Style.” However, nothing happened when I tried exporting it. Unfortunately, HP Reveal isn't stable and has a lot of background download which takes literally hours.

I'm not sure why this experience failed. Maybe because it doesn't have good support of the iOS system or this app is just nonfunctional, unimproved. It's a pity since this function could add a lot of value to printed physical content through some visual interactivity.

I remember from my brother's example that he was very passionate about the value that AR can add. He worked in Arilyn, Finnish augmented reality company. For instance last year in Estonia, they added AR function to Tere milk packages where everyone could scan the package and see, hear their favourite Eurovision singers. In the same year in Finland, they created another campaign with Arla milk packages where kids could play football, namely shoot penalty kicks. Both of the campaigns were undoubtedly successful, for example, milk sales in Estonia grew by 34 percent in last year. 

name moodboard: arilyn                                        (for @inspiraled)

Arilyn dressed as Nami