Nonwomanhood: a nongender umbrella term for anyone who is not a woman. Useful to include both men and non-binary pals.

New Post has been published on https://www.designinfo.in/blog/fashion-design-revolution/2018/why-the-average-dutch-woman-received-300000-euro-lesser-than-average-dutch-man-during-a-working-life/2504

Why the average Dutch woman received 300,000 Euro Lesser than average Dutch man during a working life.

Independent communications agency KesselsKramer has developed a combination of risk-taking and meaningful advertising to keep simple truths at the heart of its campaigns. Co-founders Erik Kessels and Johan Kramer worked in the advertising industry in London and the Netherlands before setting up their own business in 1996 in Amsterdam KesselsKramer now also has offices in Los Angeles and London. The founders’ aim was to shake up an industry they saw as standardized and full of clichés and compromises. As a creative, says Kessels, you should be restless, wanting ‘to change things, do things differently and have your own set of values. And people sometimes call that kind of cocktail rebellion.’

Lack of Social Skills

The work that the agency developed with the budget hotel chain Hans Brinker, its longest-standing client, reflects this refreshing approach to communication and is based on the insight that ‘honesty is the only luxury such a brand has’, as Kessels puts it. Instead of glossing over the fact that budget hotels sometimes lack cleanliness, comfort, and service, Hans Brinker celebrated its no-frills accommodation with an ironic campaign based on the most frequent complaints customers made about the hotel. By doing so, it met backpackers’ and students’ desire for an authentic message. It is a powerful concept that has defied all advertising stereotypes, and it has kept resonating with hotel guests for two decades.

Kessels Kramer

Whether they are harnessing technology, theatre, storytelling, music or expounding plain honest-to-goodness truths, these multidisciplinary thinkers and designers are some of the most innovative catalysts of today – and they’re using their creative toolkits to rebellious effect

Words: Elisa Cecilli

‘Advertising is mostly shouting at people and never asking for any reaction. Even online and on social media, it’s still not a two-way conversation,’ Kessels says. The agency strongly believes there are still unexplored areas in this industry that can engage the audience in broader conversations beyond marketed goods and services. KesselsKramer’s campaign for mobile phone brand Ben tapped into current Dutch sociocultural issues with its use of realistic images and everyday people.

The KesselsKramer campaign

Women’s commission notice to BJP MLA for anti-women remarks

The Maharashtra State Commission

for Women (MSCW) has issued a notice to BJP MLA Ram Kadam for telling youngsters he would “kidnap” a girl they like, and sought his response within eight days.

The MLA, who apologised for his controversial remarks Thursday, had made the comments at a ‘dahi handi’ event in his suburban Ghatkopar assembly constituency Monday night.

The state women’s commission